The Dreamforce keynote was a heady mix of AI evangelism and cautionary pragmatism as Benioff set out to frame how the generative revolution needs to happen.
The inspiring story of Kaelan Moss and the surprising key to his first Salesforce job.
By getting a tight grip on its data, the global lifestyle management specialist provides truly bespoke experiences to its members.
Luxury car maker connects to its customers, and customers connect to their cars with Heroku-based mobile app
A big step for Salesforce as a new Einstein 1 platform based on Data Cloud uses the CRM metadata framework to orchestrate data for use with its workflow, analysis, AI and UX tools.
A significant push to democratize generative AI use.
As Dreamforce opens, expect to hear more about Data Cloud and MuleSoft integration tools, since both are crucial enablers for effective use of AI.
Customer 360 and enterprises have come a long, long way together - and there's more road to travel.
This year's State of Salesforce report from IBM provides useful insight into the realities of AI adoption today.
A lot can happen in a year. Dreamforce 2023 reflects some major changes for both Salesforce and the enterprise tech sector as a whole.
Alongside the AI focus, sustainability, diversity and equality are high on the Dreamforce agenda. Here's my pick of the best sessions from the event.
