Archive: User experience

facebook-social-media

How should enterprises navigate Facebook's News Feed algorithm?

Facebook's News Feed is the dominant way Facebook users consume content - not business Pages. Enterprises struggle to break through the News Feed noise - is it worth the struggle? Recent talks by Facebook News Feed product leads shed light on the News Feed algorithm - and how enterprises should respond.

mobile-confusion

Mobile first, mobile optimized, mobile only - mobile confused?

Designing for mobile is now considered a non-negotiable part of the customer experience. But as Barb Mosher Zinck points out, there is more confusion than consistency. Why are brands falling short of consumers' mobile expectations? Zinck looks at the latest data and design methods in search of answers.