The road to hell is paved with good intentions; the road to good account-based marketing should be paved with intent.
How Macy's plans to move on from 'could have been worse' 2020 through accelerated omni-transformation
It wasn't a great year for Macy's, but it could have been worse. The challenge for CEO Jeff Gennette in 2021 is how to build on the pandemic-driven boost to digital retail.
Former Evernote CEO Phil Libin talks about his new startup mmhmm and why video will change business interactions as profoundly as online changed commerce
Tech gives vaccine programs a shot in the arm as Qualtrics study highlights the importance of user experience in mass take-up
Vaccinations are the key to getting to the so-called 'new normal'. Enterprise tech is playing its role in getting the jabs to people's arms, but there's a need to focus on experience-based messaging to counter hesitancy in key communities.
A tale of two burger firms - how digital early investment has paid off during the COVID crisis.
The US-based footwear retailer uses Dynatrace to keep a close eye on how shoppers navigate its e-commerce site and to prioritise improvements.
Delivering the future of retail - Ocado's game plan for 2021 assumes no going back for online grocery shopping
Ocado is an online grocery veteran and one now facing potential increased competition as rivals find that omni-capabilities are now an essential, not an option.
Don't mention Trump! Twitter CEO Jack Dorsey tries to move the conversation on, but big questions remain on the future of social media moderation
Twitter's most famous ex-user was never far from mind as CEO Jack Dorsey pitched for new consumer behavior that engages with conversations, not celebrity accounts.
Zendesk closes out 2020 as $1 billion turnover company; next step, $3 billion, says CEO Mikkel Svane
It was a year of unprecedented conditions thanks to COVID, but for Zendesk, 2020 was the year a long-held goal was realised. Where to next?
e.l.f. Cosmetics - the perfect make-up for online beauty retail success with Google, Salesforce and social
e.l.f. is an online beauty products success story, building on analytics and cloud tech from Google and Salesforce to connect with its customer base.
Shed a tear for physical retail as Boohoo swoops to take Debenhams online-only for a bargain price of £55 million
Ignore the ludicrous 'taking on Amazon' claims of some commentators and Boohoo's online takeover of Debenhams is a bold throw of the dice.
Subscribing to long-term relationships - Birchbox makes customer support a thing of beauty with Zendesk
Effective customer support needs to center on building long-term relationships with subscribers at the New York-based beauty products firm.
Instinctive isolation from online living - another complication to upset enterprises tech-enabled return to the workplace
Months of living via Zoom may have put paid to many employees desire for work’s social environment and that’s something enterprises need to factor into their post-COVID thinking now.