Considering content types and contemplating the differences between buyer and sales enablement.
DIY makeovers - supporting locked down home stylists with an omni-channel retail push at Sally Beauty
With salons closed, a DIY beauty boom is being serviced by Sally's omni-channel retail focus.
Even in a pandemic, people still want to do their hair and make-up - which has played to L’Oréal's digital foresight.
Zendesk customers are looking for agility and shortened time-to-value as COVID-19 boosts the demands on customer service teams.
Picking out two Martech apps that caught my attention of late...
The John Lewis Partnership is a UK retail icon that's thinking long and hard about what it needs to do to evolve for a post-COVID world.
Starbucks made savvy early digital investments that paid off when the pandemic ground up long term planning.
Barbour is a retail brand that dates back to the 19th century and is best known for its iconic waxed jackets. In 2020, the importance of D2C e-commerce is a priority for the firm as Amy-Lee Cowey, Global e-commerce & Digital Head, explains.
The NatWest Group is attempting to bring back personal relationships to banking - but at scale and online.
Virtual events are now mainstream thanks to COVID-19. However, one of the key lessons to be learned is letting go of trying to control the experience.
Jack Nicklaus won this weekend's Open Championship - albeit virtually. A bold experiment with AI and analytics using archive footage to create a simulated golfing tournament.
Paul Smith was previously Salesforce’s UK General Manager, but is now working to help take ServiceNow from $4bn to $10bn in revenues.
What price health? Personal risk worries mean there's no going back from the online grocery shift, says Ocado CEO
Shoppers will have to balance the risk of going into a grocery store with the additional cost of online delivery - and that's good for Ocado's prospects, says CEO Tim Steiner.