User experience

Why Cloud? It’s all about the experience economy! This article is sponsored by:

Jon Upton of Confluent explains why the business case for cloud now needs to focus on customer experience and employee experience combined - the experience economy.

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As cookies crumble, it’s outcomes that matter for a personal digital experience, not technology! This article is sponsored by:

Organizations need to rethink the role of websites as products, argues Alex Atzberger, CEO of Optimizely.

Demand marketing is evolving past leads towards revenue. Are you adapting too? This article is sponsored by:

Marketing, meet revenue generation!

TaylorMade Golf Company's ITSM efficiency is par for the course with Freshworks to the fore This article is sponsored by:

It might not be a 'hole in one' but the operational and efficiency improvements brought by adopting Freshservice have delivered significant benefits.

New Relic CEO declares turnaround complete as Q2 numbers beat Wall Street expectations This article is sponsored by:

New Relic's year of transition has seen some bumps in the road, but CEO Bill Staples argues that the corner has been turned.

Salesforce data - connected shoppers have higher expectations for what they demand from retailers in the Vaccine Economy This article is sponsored by:

COVID drove massive changes through the shopping experience, but what lies beyond in the Vaccine Economy? Salesforce's latest Connected Shoppers report offers some insights on the shape of things to come.

Zendesk + Momentive - a $4.1 billion gambit to build much more meaningful customer relationships This article is sponsored by:

Zendesk and Momentive - a combination to deliver "true customer intelligence"?

End of an ERP era, start of a new one in a radically re-imagined world This article is sponsored by:

While many vendors have opined as to the future of work and ERP, NetSuite, last week, showed a lot of new capabilities that could move their customers closer to a very different ERP consciousness.

Qualtrics and Clarabridge - what happens next? CEO Zig Serafin has a plan This article is sponsored by:

What Qualtrics does next - life after the Clarabridge acquisition, according to CEO Serafin.

Integrating CXO data at US Citizenship and Immigration Services with ServiceNow This article is sponsored by:

US Citizenship and Immigration Services had little insight into its budgets and spending, which meant long-term planning was hard. It’s now integrating this data into ServiceNow.

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Zoom loses Five9 - leaves the cloud contact center business open to innovative alternatives This article is sponsored by:

The failure of Zoom’s Five9 acquisition has implications on its strategy and for that of a competitor with a similar vision and plans.

conXion 2021 - in the zone with Geoffrey Moore This article is sponsored by:

Building a connected enterprise is crucial, says Geoffrey Moore. Zonal thinking can help organizations put true transformation in place.

CMWorld - why successful Content Marketing is all about change This article is sponsored by:

First impressions from Content Marketing World prompt some interesting questions.