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The next best thing since the last best thing! Some tech hype models to live by This article is sponsored by:

While ChatGPT is capturing a lot of press lately, is anyone really thinking about the hype associated with it and other all-new technologies? Are readers not being discriminating enough and accepting too much at face value? Here are some interesting models to ponder while evaluating the hype around AI and ChatGPT.

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2022 - the year of Total Experience use cases This article is sponsored by:

As ever, diginomica spent its time this year diving into customer stories. But in 2022 there was a common theme across many of them - total experience. Take a look at some of the most interesting digital enterprise examples from across the year.

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