US Citizenship and Immigration Services had little insight into its budgets and spending, which meant long-term planning was hard. It’s now integrating this data into ServiceNow.
First impressions from Content Marketing World prompt some interesting questions.
Redesigning the office for the future of work - how Salesforce and Nexthink are planning for the Vaccine Economy
Office redesign is a booming business as employers repurpose their workplaces to cater to the changing demands of a hybrid working world.
Dreamforce 2021 - one USC, one digital campus, one Slack use case from the University of Southern California
The University of Southern California wanted a connected world anyway, but COVID focused thinking significantly.
Two end user organizations and the stories of their respective e-commerce transformation journeys.
Dreamforce's physical gathering this year may be limited in numbers, but those who are present have had to go through a commendably robust health checking regime that organizers of other large industry gatherings would do well to emulate.
Dreamforce 2021 - Hyperforce data sovereignty comes to France and Germany, but Brexit Britain must wait its turn
Hyperforce expands its footprint, but there is a line waiting to be served...
Slack cost Salesforce a lot of money. At Dreamforce this week there will be a huge focus on explaining why it was worth the ticket price. COO Bret Taylor and Slack CEO Stewart Butterworth have their messages ready.
Dealing with a volatile Vaccine Economy market - Kroger gets seamless and personal in its omni-channel approach
Kroger 'had a good war' throughout the COVID crisis; now it's time to win the peace in a turbulent Vaccine Economy.
Web site accessibility is the right imperative - but why are so many organizations failing to invest?
Web site accessibility is a rewarding discipline - and a regulatory obligation. But many organizations are not making the investment. Why? In search of answers, I went inside a web accessibility report from Avasant's Computer Economics group.
Customer journeys today travel across multiple channels, devices and pathways leading to data becoming tangled and disparate. Bridgette Darling of Adobe shares four practical steps to keep a customer and their experience on track.
Re-commerce reborn- thredUP and Urban Outfitters tap into consumer desire to do good in the Vaccine Economy
Fashion-conscious, eco-conscious and financially-conscious, the Vaccine Economy shopper is looking for more from retailers. Resale-as-a-Service ticks all the right boxes.
Good customer data = great customer experiences = Customer Data Platform - a view from Segment CMO Katrina Wong
A compelling conversation on the status and future of Customer Data Platforms.