Why Cloud? It’s all about the experience economy!
Jon Upton of Confluent explains why the business case for cloud now needs to focus on customer experience and employee experience combined - the experience economy.
Organizations need to rethink the role of websites as products, argues Alex Atzberger, CEO of Optimizely.
Marketing, meet revenue generation!
It might not be a 'hole in one' but the operational and efficiency improvements brought by adopting Freshservice have delivered significant benefits.
New Relic's year of transition has seen some bumps in the road, but CEO Bill Staples argues that the corner has been turned.
COVID drove massive changes through the shopping experience, but what lies beyond in the Vaccine Economy? Salesforce's latest Connected Shoppers report offers some insights on the shape of things to come.
Zendesk and Momentive - a combination to deliver "true customer intelligence"?
While many vendors have opined as to the future of work and ERP, NetSuite, last week, showed a lot of new capabilities that could move their customers closer to a very different ERP consciousness.
What Qualtrics does next - life after the Clarabridge acquisition, according to CEO Serafin.
Integrating CXO data at US Citizenship and Immigration Services with ServiceNow
US Citizenship and Immigration Services had little insight into its budgets and spending, which meant long-term planning was hard. It’s now integrating this data into ServiceNow.
The failure of Zoom’s Five9 acquisition has implications on its strategy and for that of a competitor with a similar vision and plans.
conXion 2021 - in the zone with Geoffrey Moore
Building a connected enterprise is crucial, says Geoffrey Moore. Zonal thinking can help organizations put true transformation in place.
First impressions from Content Marketing World prompt some interesting questions.
Office redesign is a booming business as employers repurpose their workplaces to cater to the changing demands of a hybrid working world.
The University of Southern California wanted a connected world anyway, but COVID focused thinking significantly.
Two end user organizations and the stories of their respective e-commerce transformation journeys.
