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Shadow IT never dies - why spreadsheets are still running your business This article is sponsored by:

Fifteen years ago, I logged my concerns about the limitations of Excel. Have we overcome these problems? Has the downside of spreadsheets been reduced? A deeper look sees progress in some areas - and plenty of spreadsheets.

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E-commerce declines for Lands' End, but third party online marketplace revenue is up 37.5% year-on-year This article is sponsored by:

Online marketplaces run by other retailers are proving a positive move for Lands' End.

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Virgin Voyages sets sail with experience data using Qualtrics This article is sponsored by:

As a new business, Virgin Voyages has made it a priority to invest in experience from the start. Key to this has been the use of experience data from Qualtrics.

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Qualtrics CEO Zig Serafin - ‘the new blueprint for operating a digital company is experience’ This article is sponsored by:

Whilst market watchers eye Silver Lake’s takeover bid of Qualtrics, CEO Zig Serafin is laser-focused on bringing the human touch to enterprise technology with the vendor’s experience management platform.

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How to mess up a customer case study - let us count the ways This article is sponsored by:

In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count.

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Salesforce looks to enable field technicians as the new frontier of customer experience This article is sponsored by:

How modern technology is changing field technicians from digital outcasts to frontline customer experience ambassadors - a conversation with Taksina Eammano, EVP & GM Field Service at Salesforce.

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Interactive quizzes help broadcaster KAN 11 score mobile engagement goal This article is sponsored by:

Israel’s state broadcaster KAN used Sport Buff technology to engage thousands of viewers during the World Cup – and now it wants to do even more.

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Optimize the positive! Microsoft CEO Satya Nadella makes his pitch as profits slump and layoffs confirmed This article is sponsored by:

A tough start to 2023 for Microsoft, but CEO Nadella wants the focus to be firmly on the longer term.

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How mmhmm cut its quarterly board meetings from 4 hours to 90 minutes This article is sponsored by:

We talk to mmhmm founder Phil Libin about the right and wrong ways to use video in meetings and why VR business meetings are a stupid idea.

Phil Libin founder CEO mmhmm
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The next best thing since the last best thing! Some tech hype models to live by This article is sponsored by:

While ChatGPT is capturing a lot of press lately, is anyone really thinking about the hype associated with it and other all-new technologies? Are readers not being discriminating enough and accepting too much at face value? Here are some interesting models to ponder while evaluating the hype around AI and ChatGPT.

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Product tour and demo software – a look at Storyscale This article is sponsored by:

The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale.

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2022 - the year of Total Experience use cases This article is sponsored by:

As ever, diginomica spent its time this year diving into customer stories. But in 2022 there was a common theme across many of them - total experience. Take a look at some of the most interesting digital enterprise examples from across the year.

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