Intent data - the good, the bad and the work required to figure it out
The road to hell is paved with good intentions; the road to good account-based marketing should be paved with intent.
The road to hell is paved with good intentions; the road to good account-based marketing should be paved with intent.
It wasn't a great year for Macy's, but it could have been worse. The challenge for CEO Jeff Gennette in 2021 is how to build on the pandemic-driven boost to digital retail.
Former Evernote CEO Phil Libin talks about his new startup mmhmm and why video will change business interactions as profoundly as online changed commerce
Vaccinations are the key to getting to the so-called 'new normal'. Enterprise tech is playing its role in getting the jabs to people's arms, but there's a need to focus on experience-based messaging to counter hesitancy in key communities.
A tale of two burger firms - how digital early investment has paid off during the COVID crisis.
The US-based footwear retailer uses Dynatrace to keep a close eye on how shoppers navigate its e-commerce site and to prioritise improvements.
Ocado is an online grocery veteran and one now facing potential increased competition as rivals find that omni-capabilities are now an essential, not an option.
Twitter's most famous ex-user was never far from mind as CEO Jack Dorsey pitched for new consumer behavior that engages with conversations, not celebrity accounts.
It was a year of unprecedented conditions thanks to COVID, but for Zendesk, 2020 was the year a long-held goal was realised. Where to next?
e.l.f. is an online beauty products success story, building on analytics and cloud tech from Google and Salesforce to connect with its customer base.
Ignore the ludicrous 'taking on Amazon' claims of some commentators and Boohoo's online takeover of Debenhams is a bold throw of the dice.
Effective customer support needs to center on building long-term relationships with subscribers at the New York-based beauty products firm.
Months of living via Zoom may have put paid to many employees desire for work’s social environment and that’s something enterprises need to factor into their post-COVID thinking now.
The $100 billion a year US wedding industry has been severely disrupted by COVID restrictions. That's created personalisation challenges for The Knot that it's addressing via Salesforce Marketing Cloud.
Bed, Bath & Beyond was a 2020 omni-success, but the start of 2021 has seen a return to losses. Just a bump in the transformation road?
The omni-channel balance was never more important in retail circles than in 2020 - and the challenges that raises will carry on into 2021...