Salesforce Connections - if AI is the new UI, what does that mean for marketing and commerce? This article is sponsored by:
It's the opening day of the Connections marketing fest and generative AI is inevitably top of the talking points agenda.
Sales and RevOps
Salesforce COO Brian Millham on how the firm is transforming to rise above the noise This article is sponsored by:
Salesforce is rethinking much of its operational model in pursuit of a more efficient organizational approach and a greater emphasis on profitability. COO Millham explained some of the rationale here at last week's Jefferies Software Conference.
Acquia’s Jennifer Griffin Smith on being a Chief Market Officer (and no, that’s not a typo!) This article is sponsored by:
From Chief Marketing Officer to Chief Market Officer...
Finding the ROI in webinars - learnings from Banzai VP of Marketing, Ashley Levesque This article is sponsored by:
Want to get the best out of a webinar? Here are some top tips...
Intent is the new lead score, says Terminus CMO Natalie Cunningham This article is sponsored by:
A deep dive into how ABM is evolving...
Always be 'prmping' - 6sense pitches sales the cure for information overload This article is sponsored by:
Get ready to prmp yourselves!
Chatting about ChatGPT - enterprise tech leaders set out their generative AI stalls This article is sponsored by:
The Morgan Stanley Technology, Media & Telecom Conference opened up opportunities to present enterprise tech vendor visions around the likes of ChatGPT.
TrailblazerDX - Salesforce taps into ChatGPT for generative AI push across business clouds This article is sponsored by:
Salesforce is tapping into generative AI across all its industry clouds.
Salesforce strikes back with strong full year numbers, efficiency focus - and a little bit of help from Oracle's Larry Ellison! This article is sponsored by:
It's been a tough few months for Salesforce, but CEO Marc Benioff says that internal transformation has accelerated to meet the challenges.
Zuora CEO TIen Tzuo - buyer behavior is stabilizing despite ongoing macro-economic pressures This article is sponsored by:
We're not out of the woods yet, but the buyer uncertainty levels seem to be coming down.
Xactly and the new tech world - CEO Chris Cabrera on the macro-economic climate This article is sponsored by:
In a rapidly changing economy and tech market, it pays to check in with a software vendor that specializes in sales performance and revenue forecasting. Here are the highlights from a conversation with Xactly’s founder and CEO Chris Cabrera.
Why marketers can’t afford to ignore the middle of the funnel This article is sponsored by:
Don't forget the middle of the end-to-end in sales and marketing.
"The Ferrari of products" - DPD's Head of Salesforce on why the platform delivers value for the courier firm This article is sponsored by:
Delivery firm DPD was a pioneer with Salesforce 13 years ago. Today, the platform underpins critical business functions for the company.
