Media

Honing our enterprise BS filters - with tips from Carl Sagan's Baloney Detection Kit This article is sponsored by:

Does the enterprise have a fake news problem? Yes, if our BS filters get foggy. Fortunately we have smart folks to help us with that - including the Baloney Detector provided by famed scientist Carl Sagan.

It's time to reduce enterprise buying complexity - a dialogue with Gartner's Hank Barnes This article is sponsored by:

Gartner's Hank Barnes regularly shares provocative ideas and research on enterprise buyers. Our first-ever podcast brought the question of how buyers are changing to a head. Here's the highlights.

Digital media disruptions #24 - LinkedIn changes its content algo, thought leadership gets demystified, and email wins This article is sponsored by:

Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.

Digital media disruptions 23 - audience metrics that matter, and the content brevity debate This article is sponsored by:

It's time for another review of media disruptions, with the enterprise reader in mind. In this edition - audience metrics over vanity metrics, and subscribers for the win. And: content brevity versus long-form immersion.

Digital media disruptions 22 - assessing B2B paywalls, Facebook's algo, and the changing rules of SEO This article is sponsored by:

In this edition - what can enterprises learn from B2B subscription paywalls? Plus: data shows how Facebook's algo has shifted away from news and B2B. SEO rules get an update with voice search on the way, and we learn from Netflix's highs and lows.

"I get to review this before you publish it, right?" A media day botch job we all need to avoid This article is sponsored by:

In our line of work, there's nothing more awkward than the phrase "Can I review this before publication?" We all need more customer use cases. Here's ten tips to avoid the gotchas - and ensure a great experience for the customer.

Changing the media business in real-time - Domo and beyond with the Washington Post, ESPN, Univision and more This article is sponsored by:

Mainstream media is struggling with trust problems, but on the business model side, there are encouraging signs. During a customer-moderated panel, Domo customers Univision, The Washington Post, ESPN and The New York Times shared their transformations.

What can enterprises learn from Facebook's no good, very bad week? This article is sponsored by:

Facebook just had a terrible, horrible, no good, very bad week. The stakes are high - and the enterprise lessons are plenty. Here's my analysis.

Digital media disruptions XX - Facebook elevates comments over shares + Alexa's content future This article is sponsored by:

In this edition – why Facebook's comments over shares News Feed change matters far beyond Facebook. How to tell the real influencers from the fakes, and: why brands should reckon with Alexa for content.

New data shows power of videos, text and storytelling - but the advertising model is still broken This article is sponsored by:

I thought I was going to roast a Playbuzz PR email on fixing fake news. But their data on the impact of video in brand storytelling is worth a look. Here's how it impacts enterprise marketers.

How to get a halfway decent tech news Flash Briefing from Alexa - tips for enterprise readers This article is sponsored by:

Getting a semi-decent personalized tech briefing out of Amazon Alexa is a project. Here's an illustrated look at how I did mine - and how enterprise readers should approach it. Plenty of heachache-saving tips included.

Digital media disruptions XIX - video vs text, Twitter vs the Google - Facebook duopoly This article is sponsored by:

In this edition - is video crushing text content? Are companies over-investing in Twitter for content marketing? And: what we can learn from Netflix's recommendation algo.

Video is disrupting B2B content platforms, and the bots are next, says ViewLift This article is sponsored by:

Content platforms are changing fast. ViewLift's CTO tells me about why video is surging, and how partner Incedo keeps them on top of Alexa - and the AI bots to come.