What shape will post-Brexit data protection regulations take for the UK outside of the EU? A critical question that demands a solution with trust front-and-center.
The Golden State's long journey to the nation's toughest data privacy law is beginning to resemble the old Eagles song where 'You can check out but you can never leave.'
Mark Cockerill, VP, Legal (EMEA/APJ) & Head of Global Privacy, outlines ServiceNow’s three pillars of trust for handling complex data privacy regulations.
With GDPR looming and a rising need for personalized contact with B2B buyers, Fujitsu consolidated a diverse marketing landscape on Marketo as its global system
Staying out of hot water in the brave new world of data security regulations with OneTrust compliance
GDPR was one enabler for change at Travel Visa Company.
Some important lessons in strategy and data management from the men and women whose job is to implement GDPR.
Privacy hit the headlines once again with Google front and center. But there may be a way in which the problems all sides face could be overcome. Economics to the rescue?
Ad spend in the UK is up but should we celebrate or beware? As always, it depends and while much thinking centers on GDPR/Brexit, there's other things going on.
GDPR is a wakeup call to marketing and beyond - and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here.
IBM acted quickly to fix a problem that could have been embarrassing. The manner in which it handled the issue is a masterclass in problem resolution.
IBM might have a great story on the reality of blockchain but it makes a total hash of how it chooses to market in this scenario.
We have been testing social media management suites and find to our horror that those we tested utterly fail to understand privacy. We think we know why.
