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Zendesk sees AI driving uptake of Immersive CX This article is sponsored by:

With its annual CX Trends survey finding that customers want better experiences, Zendesk proposes AI-enabled Immersive CX as the way forward.

Customer experience hands on digital globe © photon_photo - Fotolia.com
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2022 - the year in Frictionless Enterprise This article is sponsored by:

It's been a busy year mapping Frictionless Enterprise and its components including the XaaS Effect, customer success, the Collaborative Canvas, Tierless Architecture, co-code and more.

FE
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Latest FinancialForce release aims to help services businesses mind their margins This article is sponsored by:

FinancialForce outlines enhancements in its Winter 2023 Release, out today, which aims to help services organizations and XaaS providers mind their margins and optimize operations.

FinancialForce Winter 2023 - Work Planners
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How professional services organizations are adapting to X-as-a-Service This article is sponsored by:

To find out how professional services organizations are adapting to X-as-a-Service (XaaS), what they can learn from product companies, and vice-versa, I spoke to Dan Brown at FinancialForce.

Dan Brown FinancialForce - Zoom screengrab
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At your service - how manufacturing is embracing the global shift towards servitization This article is sponsored by: IFS logo

Michael Ouissi of IFS looks at why smart manufacturers no longer consider maintenance and servicing a ‘necessary evil’ but rather a means to enhance customer relationships and increase revenue.

People working with Hi-Tech technology system control in servitized connected factory workflow, infographic of industry 4.0 concept © Hangouts Vector Pro - Shutterstock
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IFS customers shed light on the core role of data in servitization and XaaS This article is sponsored by:

Manufacturing industry started building servitization business models even before the software industry discovered SaaS and XaaS. Connected data is central to both.

Nick Ward VP Digital Rolls-Royce with Michael Ouissi at IFS Unleashed 2022-10
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IFS Unleashed - shaping up to fit the servitization needs of asset-centric industries This article is sponsored by:

Asset servitization meets XaaS at last week's IFS Unleased conference. The vendor's market-led strategy challenges conventional tech industry wisdom.

Darren Roos, CEO, IFS at Unleashed 2022 - @philww
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IFS Unleashed – ‘Moments of Service’ and the human factor This article is sponsored by:

The recent IFS Unleashed annual user conference get-together was an opportunity for IFS to bring home its ‘Moment of Service’ messaging. Brian Sommer picks apart the pros and cons.

Darren Roos CEO IFS - clip from Unleashed 2022 livestream
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Gainsight Pulse 2022 - Geoffrey Moore's maturity model for customer success This article is sponsored by:

Tech industry icon Geoffrey Moore gives his take on the increasingly strategic role of the customer success function at Gainsight's Pulse 2022 conference.

Geoffrey Moore at Pulse 2022 - video screengrab
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FinancialForce rolls out Services-as-a-Business features to help service orgs adapt to XaaS This article is sponsored by:

FinancialForce rolls out its Summer Release today, with new features designed to support services organizations adapt to XaaS processes.

Drawing of two hands reaching out to connect - Photo by Claudio Schwarz on Unsplash
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The growth of customer success - an interview with Nick Mehta, CEO of Gainsight This article is sponsored by:

I recently caught up with Nick Mehta, CEO of Gainsight, to discuss the evolution of customer success in an XaaS world and where it's headed next.

Nick Mehta CEO Gainsight - from Zoom call
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Currys blends online and in-store to bring its customer experience into the digital age This article is sponsored by:

Leading UK electronics retailer Currys is blending online and in-person shopping experiences to build long-term customer relationships

Currys store colleague on ShopLive call showing a laptop
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