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Salesforce looks to enable field technicians as the new frontier of customer experience This article is sponsored by:

How modern technology is changing field technicians from digital outcasts to frontline customer experience ambassadors - a conversation with Taksina Eammano, EVP & GM Field Service at Salesforce.

Man providing fridge repair service with customer © Elnur - Shutterstock
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The Tercera playbook for SI success in the next wave of cloud This article is sponsored by:

Technology services companies are evolving along with the emergence of composable IT and connected digital workplaces. We talk to Tercera CEO Chris Barbin about the new playbook for SI success.

Chris Barbin Tercera - Zoom screengrab
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Zendesk sees AI driving uptake of Immersive CX This article is sponsored by:

With its annual CX Trends survey finding that customers want better experiences, Zendesk proposes AI-enabled Immersive CX as the way forward.

Customer experience hands on digital globe © photon_photo - Fotolia.com
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2022 - the year in Frictionless Enterprise This article is sponsored by:

It's been a busy year mapping Frictionless Enterprise and its components including the XaaS Effect, customer success, the Collaborative Canvas, Tierless Architecture, co-code and more.

FE
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Latest FinancialForce release aims to help services businesses mind their margins This article is sponsored by:

FinancialForce outlines enhancements in its Winter 2023 Release, out today, which aims to help services organizations and XaaS providers mind their margins and optimize operations.

FinancialForce Winter 2023 - Work Planners
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How professional services organizations are adapting to X-as-a-Service This article is sponsored by:

To find out how professional services organizations are adapting to X-as-a-Service (XaaS), what they can learn from product companies, and vice-versa, I spoke to Dan Brown at FinancialForce.

Dan Brown FinancialForce - Zoom screengrab
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At your service - how manufacturing is embracing the global shift towards servitization This article is sponsored by: IFS logo

Michael Ouissi of IFS looks at why smart manufacturers no longer consider maintenance and servicing a ‘necessary evil’ but rather a means to enhance customer relationships and increase revenue.

People working with Hi-Tech technology system control in servitized connected factory workflow, infographic of industry 4.0 concept © Hangouts Vector Pro - Shutterstock
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IFS customers shed light on the core role of data in servitization and XaaS This article is sponsored by:

Manufacturing industry started building servitization business models even before the software industry discovered SaaS and XaaS. Connected data is central to both.

Nick Ward VP Digital Rolls-Royce with Michael Ouissi at IFS Unleashed 2022-10
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IFS Unleashed - shaping up to fit the servitization needs of asset-centric industries This article is sponsored by:

Asset servitization meets XaaS at last week's IFS Unleased conference. The vendor's market-led strategy challenges conventional tech industry wisdom.

Darren Roos, CEO, IFS at Unleashed 2022 - @philww
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IFS Unleashed – ‘Moments of Service’ and the human factor This article is sponsored by:

The recent IFS Unleashed annual user conference get-together was an opportunity for IFS to bring home its ‘Moment of Service’ messaging. Brian Sommer picks apart the pros and cons.

Darren Roos CEO IFS - clip from Unleashed 2022 livestream
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Gainsight Pulse 2022 - Geoffrey Moore's maturity model for customer success This article is sponsored by:

Tech industry icon Geoffrey Moore gives his take on the increasingly strategic role of the customer success function at Gainsight's Pulse 2022 conference.

Geoffrey Moore at Pulse 2022 - video screengrab
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FinancialForce rolls out Services-as-a-Business features to help service orgs adapt to XaaS This article is sponsored by:

FinancialForce rolls out its Summer Release today, with new features designed to support services organizations adapt to XaaS processes.

Drawing of two hands reaching out to connect - Photo by Claudio Schwarz on Unsplash
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