Sports sponsorship ROI takes the lead with social data analytics
Head of analytics Gabor Szalai uses Alteryx as a prototyping tool for new custom reports and user interfaces.
ROI
ROI
Facebook tops the $5 billion quarter mark as mobile ad spend soars
Facebook's earning even more money that it's not going to spend on paying corporation tax, as mobile ad revenues shoot up.
The challenges of content marketing ROI
If you try Googling "content marketing ROI," you're not likely to find much. But our own Barb Mosher-Zinck is up to the challenge.
Getting started with content marketing metrics
Ready to start measuring the effectiveness of your content marketing? The number of potential metrics is dizzying - here's some tips for doing it right.
Double-digit digital delivery for Accenture's full year numbers
Accenture's turned in some great year-end numbers, with digital revenues up 35% year-on-year. CEO Pierre Nanterme reckons the firm's got the balance right.
How much more time does Marissa Mayer have for Yahoo! recovery?
Marissa Mayer is running out of time as profits collapse as Yahoo!'s Alibaba cushion nears its end.
digibyte - Sharing the love, newsletter readership analysis insights
Newsletter feedback provides valuable feedback for content creators. Here's what we have learned.
Behavioral benefits from employee feedback at GlaxoSmithKline
Context is everything when it comes to employee feedback at GlaxoSmithKline.
Don't mention the outsourcing, but dig deep into digital at Accenture
Accenture's not talking about outsourcing so much these days, but can pitch a strong digital message, says CEO Pierre Nanterme.
The importance of Oracle's PaaS power launch
When Larry Ellison, chairman Oracle kicks off a product launch you know it's important. Here's why.
Digital platforms offer a talent for GDP growth, says McKinsey
Increased output, increased employment, increased GDP - what's not to like? If McKinsey's right, boom times lie ahead for digital talent platforms.
How to build a business case for ERP in the cloud
Good news if you're struggling with on-premise IT. Infor's Sameer Bhaidani shows how an ROI assessment can help build the business case for ERP in the cloud
diginomica 2014 - Jon's choice
Jon Reed selects his personal favorite stories from 2014 on diginomica.
