If brands weren't planning on big digital commerce investments in January, they are now. But are they ready for the commerce experiences consumers and businesses expect? A recent study raises questions.
Move aside CX, it's time for PX - personal experiences. No - this isn't about personalization. This is about a big shift from transactions to relationships. But can brands pull it off?
When it comes to personalization, it takes a lot to get beyond my skepticism. But my talk with Princess Cruises about how they use their award-winning OceanMedallions made me rethink.
True 1-1 personalization is still a rare achievement. Conversant says their AI and machine learning approach is a way forward. But how is privacy protected? Can marketers learn to trust a "black box"?
