Personalization

Brands are all-in on digital commerce - but are they getting commerce experiences right? This article is sponsored by:

If brands weren't planning on big digital commerce investments in January, they are now. But are they ready for the commerce experiences consumers and businesses expect? A recent study raises questions.

Hands holding a sheet with question mark in front of closed doors and stormy clouds © StunningArt - shutterstock

The personal experience movement - it's time we built real relationships This article is sponsored by:

Move aside CX, it's time for PX - personal experiences. No - this isn't about personalization. This is about a big shift from transactions to relationships. But can brands pull it off?

How Carnival's Princess Cruises takes personalized travel to the rest of us, with OceanMedallions - a Couchbase use case This article is sponsored by:

When it comes to personalization, it takes a lot to get beyond my skepticism. But my talk with Princess Cruises about how they use their award-winning OceanMedallions made me rethink.

True 1-1 marketing isn’t segment or persona-based - Conversant’s AI personalization story This article is sponsored by:

True 1-1 personalization is still a rare achievement. Conversant says their AI and machine learning approach is a way forward. But how is privacy protected? Can marketers learn to trust a "black box"?