Gartner's Hank Barnes regularly shares provocative ideas and research on enterprise buyers. Our first-ever podcast brought the question of how buyers are changing to a head. Here's the highlights.
Digital media disruptions #24 - LinkedIn changes its content algo, thought leadership gets demystified, and email wins
Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.
It's time for another review of media disruptions, with the enterprise reader in mind. In this edition - audience metrics over vanity metrics, and subscribers for the win. And: content brevity versus long-form immersion.
Digital media disruptions 22 - assessing B2B paywalls, Facebook's algo, and the changing rules of SEO
In this edition - what can enterprises learn from B2B subscription paywalls? Plus: data shows how Facebook's algo has shifted away from news and B2B. SEO rules get an update with voice search on the way, and we learn from Netflix's highs and lows.
In our line of work, there's nothing more awkward than the phrase "Can I review this before publication?" We all need more customer use cases. Here's ten tips to avoid the gotchas - and ensure a great experience for the customer.
Changing the media business in real-time - Domo and beyond with the Washington Post, ESPN, Univision and more
Mainstream media is struggling with trust problems, but on the business model side, there are encouraging signs. During a customer-moderated panel, Domo customers Univision, The Washington Post, ESPN and The New York Times shared their transformations.
Facebook just had a terrible, horrible, no good, very bad week. The stakes are high - and the enterprise lessons are plenty. Here's my analysis.
In this edition – why Facebook's comments over shares News Feed change matters far beyond Facebook. How to tell the real influencers from the fakes, and: why brands should reckon with Alexa for content.
I thought I was going to roast a Playbuzz PR email on fixing fake news. But their data on the impact of video in brand storytelling is worth a look. Here's how it impacts enterprise marketers.
Getting a semi-decent personalized tech briefing out of Amazon Alexa is a project. Here's an illustrated look at how I did mine - and how enterprise readers should approach it. Plenty of heachache-saving tips included.
In this edition - is video crushing text content? Are companies over-investing in Twitter for content marketing? And: what we can learn from Netflix's recommendation algo.
Content platforms are changing fast. ViewLift's CTO tells me about why video is surging, and how partner Incedo keeps them on top of Alexa - and the AI bots to come.
In this edition - getting the best of Facebook's algorithm, and a better approach to the social mob. Plus: avoiding notification overload and the Trump attention suck.