Now is the time for procurement to step up and lead
Never has the strategic role of the procurement community been more essential than at this time, writes Coupa CEO Rob Bernshteyn
How should we be thinking about tactics and strategy at this time? Can we look beyond the present and if so how? Here is one way to consider the options.
Modern marketers like to measure data - and analyze their progress. The growth of private communities puts marketers in a "dark data" dilemma. But are private communities worth pursuing regardless?
Community has been something of a Cinderella topic but if Rachel Happe is correct, then 2019 will be the year when the value that can be delivered from this approach makes a breakthrough.
The 2018 Community Roundtable survey of community managers is out. Some very encouraging results but resource pressures are leading to heightened stress and burnout.
