Archive: Retail e-commerce and the omni-channel


Estée Lauder's digital make-over

Estée Lauder is building a multi-channel route to market as digital investment complements traditional retail space, an approach that's helped it crack open markets such as China. Now it turns its sights on Brazil.

NikeTown storefront

Clicks and bricks: the future of retail

Instead of wiping out bricks-and-mortar retail, the internet is bringing a new type of shopping experience to town centers and malls. While retailers who don't adapt are failing, a new breed is finding success.