Paddy Power has betting shops in the high street, on your mobile phone, coming to your tablet and targeting your Facebook account - all in the name of a multi-channel strategy.
Don't get starry-eyed about technology until you've found the best way to deliver a business outcome. Get the real-world experience first, invest in the technology later and only if it confirms the real world need.
Starbucks digital ambitions will be boosted by a ten-fold uptick in wifi speeds courtesy of a tie-up between Google and Level 3. But it's only part of the wider digital thinking.