The current buzz around systems of engagement is shortsighted. Ask PepsiCo about responding to macro trends they don't always understand. It requires transformation of a kind that quick fixes will not not meet.
Has Barnes & Noble, the US’s largest surviving bricks and mortar book chain, set itself on a course for survival or did it just give up on the digital revolution?
It’s a dilemma faced by many luxury brands, including La Prairie: how can they deliver the same high-end experience and personalised service online that customers get when they buy their product in an exclusive department store?
Andreas Hindelang, Puma's head of e-commerce for Europe and the Middle East, was speaking at the etail conference in London this week about restructuring to suit local needs.
Craft brewing continues to grow strongly even though overall beer consumption is down. How are some of the brands making out? Green Flash and Karl Strauss show the way.
The retail giant was initially using Splunk to search and investigate problems on its new £1bn e-commerce platform, but is now broadening the use case across the enterprise.
If there’s one phrase that you can be guaranteed to hear from any retail firm CEO, it's omni-channel. It’s the Holy Grail that all retailers are pursuing, including 3 US brand name fashion giants over the past 7 days.
If there’s one thing that makes retailers and marketers leery of experiential marketing, it’s a lack of clarity on the return the can expect to see. Interactions Marketing is looking to set them straight and win them over.
Bad weather may deter people going to the supermarket of course, but according to Walmart CEO Doug McMillon it also stops them going online to shop from the comfort of their armchair!
Integrating NetSuite’s OneWorld business management applications with its in-store POS systems has given staff across the Orlebar Brown a single view of this complex, multi-channel business.
The world’s first £12 billion ($20.2 billion) Internet of Things retailer? That’s the bold claim being made by European firms Dixons Retail and Carphone Warehouse as they announce a £3.7 billion merger that’s aimed at making the combined entity the enabler of the connected consumer world.
Morrisons nightmare goes on this week as the firm reports a 4.2% fall in sales to 4th May and its share price collapses to its lowest level in 8 years, but an online milestone is about to be passed.