Archive: Retail e-commerce and the omni-channel

McDonald's Angus Burger

Burger me! Super-sizing digital at McDonald's

Burger King upped its online presence when it took to Twitter to promo its Satisfries with a supposed name change. Rival McDonald's meanwhile is upping the digital ante with its first Chief Digital Officer. It's a fight to the finish.

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Estée Lauder's digital make-over

Estée Lauder is building a multi-channel route to market as digital investment complements traditional retail space, an approach that's helped it crack open markets such as China. Now it turns its sights on Brazil.