Retail 2020 - every little helps in Tesco's digital thinking
Tesco's CIO/CMO double act may not convince me that Gartner's got it right but the duo paint a compelling picture of retail's digital future.
Retail e-commerce and the omni-channel
The unhealthy Jawbone UP has a 60 day life
Jawbone UP's lack of reliability is leading to many hundreds of complaint. Jawbone's response is admirable on the surface but the issues are much deeper. It shows no sign of resolving them.
Flora's social backlash spread over homophobic ad
Someone at Flora's South African ad agency has an unfortunate sense of 'humour'. But what marketing lessons need to be learned from the Unilever brand's debacle?
Paddy Power spreads bet on social, mobile and retail
Paddy Power has betting shops in the high street, on your mobile phone, coming to your tablet and targeting your Facebook account - all in the name of a multi-channel strategy.
Gap goes back to basics for Back to Blue
Gap has made significant high-profile investments in its digital strategies, but this fall the siren lure of the TV advertisement is calling it back.
Dangdang: more than China's Amazon.com?
China's Dangdang, a Beijing-based, New York Stock Exchange-listed competitor to Amazon.com, is in the process of transforming itself into an wide-ranging ecommerce marketplace.
Test the business process before you build the software
Don't get starry-eyed about technology until you've found the best way to deliver a business outcome. Get the real-world experience first, invest in the technology later and only if it confirms the real world need.
Estée Lauder's digital make-over
Estée Lauder is building a multi-channel route to market as digital investment complements traditional retail space, an approach that's helped it crack open markets such as China. Now it turns its sights on Brazil.
Walmart checks out Asda's UK ecommerce success
Walmart may dominate the offline grocery retail business in the US, but it has a lot to learn from its UK cousin Asda when it comes to building a powerful ecommerce offering.
Starbucks brews up faster digital customer experiences
Starbucks digital ambitions will be boosted by a ten-fold uptick in wifi speeds courtesy of a tie-up between Google and Level 3. But it's only part of the wider digital thinking.
Digital marketing truths - sector by sector
A follow-up data dump from the Economist Intelligence Unit that takes a look at how industry sectors vary in their sophistication of approach when it comes to digital marketing.
The old ones really are the best - TRUE!
Instead of deploying all the trickery of social media outreach to pimp the 'next big thing', why not focus more on the brand extension of the current, trusted, big thing?
TIBCO wants you to take notice of big data
TIBCO has been hefting massive amounts of data for many years. In this conversation, Matt Quinn, CTO explains what the company means by 'big data' with examples of problems that it can solve. Enjoy.
