Burger King upped its online presence when it took to Twitter to promo its Satisfries with a supposed name change. Rival McDonald's meanwhile is upping the digital ante with its first Chief Digital Officer. It's a fight to the finish.
Tesco's CIO/CMO double act may not convince me that Gartner's got it right but the duo paint a compelling picture of retail's digital future.
Jawbone UP's lack of reliability is leading to many hundreds of complaint. Jawbone's response is admirable on the surface but the issues are much deeper. It shows no sign of resolving them.
Someone at Flora's South African ad agency has an unfortunate sense of 'humour'. But what marketing lessons need to be learned from the Unilever brand's debacle?
Paddy Power has betting shops in the high street, on your mobile phone, coming to your tablet and targeting your Facebook account - all in the name of a multi-channel strategy.
Gap has made significant high-profile investments in its digital strategies, but this fall the siren lure of the TV advertisement is calling it back.
China's Dangdang, a Beijing-based, New York Stock Exchange-listed competitor to Amazon.com, is in the process of transforming itself into an wide-ranging ecommerce marketplace.
Don't get starry-eyed about technology until you've found the best way to deliver a business outcome. Get the real-world experience first, invest in the technology later and only if it confirms the real world need.
Estée Lauder is building a multi-channel route to market as digital investment complements traditional retail space, an approach that's helped it crack open markets such as China. Now it turns its sights on Brazil.
Walmart may dominate the offline grocery retail business in the US, but it has a lot to learn from its UK cousin Asda when it comes to building a powerful ecommerce offering.
Starbucks digital ambitions will be boosted by a ten-fold uptick in wifi speeds courtesy of a tie-up between Google and Level 3. But it's only part of the wider digital thinking.
A follow-up data dump from the Economist Intelligence Unit that takes a look at how industry sectors vary in their sophistication of approach when it comes to digital marketing.
Instead of deploying all the trickery of social media outreach to pimp the 'next big thing', why not focus more on the brand extension of the current, trusted, big thing?
