If consumers are sheep, e-commerce firms need to be shepherds! Lessons from the experience of Virgin Experience Days This article is sponsored by:
It's time to herd the flock, argues Mark Williams, Head of E-Commerce.

It's time to herd the flock, argues Mark Williams, Head of E-Commerce.
This week - retailers see generative AI's potential - but acting on it is another matter. Reddit's user-generated content turmoil grabs the headlines, and brings enterprise lessons. Low-code isn't magic, and the whiffs keeping rolling in.
The MACH Alliance has warned off traditional monolithic application vendors including Adobe and Salesforce from implying they're MACH compliant, it emerged this week. Over half of applications for MACH certification fail.
This week's MACH TWO conference saw the launch of a data orchestration layer from Netlify and a commerce accelerator from Valtech, signalling that composable IT is set for wider adoption among enterprises.
In the grocery firm boardrooms, generative AI is a hot topic, but what are the practical applications - and when will they be put into action?
By Royal Appointment Retailer expands use of Adobe technology
Salesforce is going big on generative AI across its product portfolio, but in a way that's appropriate to enterprise needs, says Benioff.
The fashion retailer is using application and data integration tech to provide quick and easy access to crucial business information.
Percival is gaining international customers with its ‘smart-casual everyday cool’ style, thanks to a Shopify plugin that helps solve cross-border selling challenges
In a novel, design-led partnership, the two companies are bringing the benefits of programmatic labelling to computer vision.
This week - Walmart and Target seek that elusive omni-channel balance, but with different results. Toxic workplaces remain an impediment to talent retention. Enterprise event season hits a supersonic pace - and the diginomica team fans out to sort the substance from the AI hype festival.
Walmart saw some encouraging e-commerce growth, but Target still finds itself with a lot of issues.
The fashion retailer is adopting a range of Snowflake technologies to ensure its employees have integrated access to potentially game-changing information.