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Don't make ads, make TikToks! If you must be on TikTok, here's how to do it properly! This article is sponsored by:

If you're a marketer at a brand that feels it needs to be on TikTok, stop for a second or two and ask yourself some preparatory questions...

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AWS still soars as Amazon's retail arm is hit by sector slowdown, but it's another quarter of big losses overall This article is sponsored by:

AWS growth far outstrips the overall Amazon rate.

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Retail's biggest challenge isn't inventory, it's talent - a cloud ERP retail view from Acumatica's Josh Fischer This article is sponsored by:

When I asked Acumatica's Josh Fischer about retailers' biggest obstacle, I expected either inventory or inflation. But his answer was talent - and the reasons point back to why ERP and commerce systems need to be unified in the first place. Enter Acumatica's B2B news with Shopify.

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The COVID benefits are fading, but Ocado CEO Tim Steiner is still set on re-imagining online retail This article is sponsored by:

The heady days of online grocery shopping during the pandemic may have passed, but there's a new equilibrium setting in, says Steiner.

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Enterprise hits and misses - IT leaders face the recession question, digital consumers change things up, and composable apps make their case This article is sponsored by:

This week - the recession may not be a done deal, but it's time for IT leaders to respond. Composable apps have fallen short before - but is this their time? Security flaws at Experian (again), and AI Copilot gets an open source debate. In the whiffs, I put the North Star buzzword out of commission.

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Enterprise hits and misses - digital nomads polarize the future of work, Web3 gets a new critique, and AI gets an open source boost. This article is sponsored by:

This week - the future of work debate polarizes around digital nomads, and return-to-office die hards. The tech and practice of customer success comes into focus. Web 3.0 is deconstructed, and tech marketing speak gets mocked. As always, your whiffs.

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Tick-tock goes the clock on social shopping - but the hands aren't moving as fast as they might This article is sponsored by:

TikTok's social shopping push in the UK is the subject of ongoing scuttlebutt. A wider global consumer study makes for interesting reading alongside.

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