Gap goes back to basics for Back to Blue This article is sponsored by:
Gap has made significant high-profile investments in its digital strategies, but this fall the siren lure of the TV advertisement is calling it back.
Retail e-commerce and the omni-channel
Dangdang: more than China's Amazon.com? This article is sponsored by:
China's Dangdang, a Beijing-based, New York Stock Exchange-listed competitor to Amazon.com, is in the process of transforming itself into an wide-ranging ecommerce marketplace.
Test the business process before you build the software This article is sponsored by:
Don't get starry-eyed about technology until you've found the best way to deliver a business outcome. Get the real-world experience first, invest in the technology later and only if it confirms the real world need.
Estée Lauder's digital make-over This article is sponsored by:
Estée Lauder is building a multi-channel route to market as digital investment complements traditional retail space, an approach that's helped it crack open markets such as China. Now it turns its sights on Brazil.
Walmart checks out Asda's UK ecommerce success This article is sponsored by:
Walmart may dominate the offline grocery retail business in the US, but it has a lot to learn from its UK cousin Asda when it comes to building a powerful ecommerce offering.
Starbucks brews up faster digital customer experiences This article is sponsored by:
Starbucks digital ambitions will be boosted by a ten-fold uptick in wifi speeds courtesy of a tie-up between Google and Level 3. But it's only part of the wider digital thinking.
Digital marketing truths - sector by sector This article is sponsored by:
A follow-up data dump from the Economist Intelligence Unit that takes a look at how industry sectors vary in their sophistication of approach when it comes to digital marketing.
The old ones really are the best - TRUE! This article is sponsored by:
Instead of deploying all the trickery of social media outreach to pimp the 'next big thing', why not focus more on the brand extension of the current, trusted, big thing?
TIBCO wants you to take notice of big data This article is sponsored by:
TIBCO has been hefting massive amounts of data for many years. In this conversation, Matt Quinn, CTO explains what the company means by 'big data' with examples of problems that it can solve. Enjoy.
Clicks and bricks: the future of retail This article is sponsored by:
Instead of wiping out bricks-and-mortar retail, the internet is bringing a new type of shopping experience to town centers and malls. While retailers who don't adapt are failing, a new breed is finding success.
