Starbucks digital ambitions will be boosted by a ten-fold uptick in wifi speeds courtesy of a tie-up between Google and Level 3. But it's only part of the wider digital thinking.
A follow-up data dump from the Economist Intelligence Unit that takes a look at how industry sectors vary in their sophistication of approach when it comes to digital marketing.
Instead of deploying all the trickery of social media outreach to pimp the 'next big thing', why not focus more on the brand extension of the current, trusted, big thing?
TIBCO has been hefting massive amounts of data for many years. In this conversation, Matt Quinn, CTO explains what the company means by 'big data' with examples of problems that it can solve. Enjoy.
Instead of wiping out bricks-and-mortar retail, the internet is bringing a new type of shopping experience to town centers and malls. While retailers who don't adapt are failing, a new breed is finding success.
