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Burger me! Super-sizing digital at McDonald's This article is sponsored by:

Burger King upped its online presence when it took to Twitter to promo its Satisfries with a supposed name change. Rival McDonald's meanwhile is upping the digital ante with its first Chief Digital Officer. It's a fight to the finish.

McDonald's Angus Burger
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Test the business process before you build the software This article is sponsored by:

Don't get starry-eyed about technology until you've found the best way to deliver a business outcome. Get the real-world experience first, invest in the technology later and only if it confirms the real world need.

Woman pushing shopping trolley at the supermarket © MinervaStudio - Fotolia.com
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