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Salesforce Connections 2024 - can AI change the retail store experience? Hästens shares the keys to their omni-channel pursuits This article is sponsored by:

To say Hästens sells beds isn't the half of it - Hästens' success is about their customer experience. But getting that omni-channel mix right isn't easy. Here's what James Aschberger shared last week in Chicago - and why he thinks AI can change everything from analytics to the retail talent game.

James Aschberger Hastens Beds at Salesforce Connections 2024

Salesforce Connections 2024 - "Commerce should not be an island" - how customers are personalizing commerce and making sense of Copilots This article is sponsored by:

Salesforce Connections 2024 brought the AI conversation to a head - via a customer-facing Copilot for Shoppers demo I've featured here. But for Commerce Cloud customers, there's a bigger goal in play: get off of "commerce island," and kill all the B2B portals while we're at it.

Jenna Flateman Posner, COO Solo Brands at Salesforce Connections
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Enterprise hits and misses - Google Next pitches AI agents, Cisco Splunks, and AI customer service gets scrutinized This article is sponsored by:

This week - Google stakes its AI claim at Cloud Next, but are AI agents ready for prime time? Cisco's Splunk acquisition is official, and customer service AI bots bring new proof points - and fresh whiffery.

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Enterprise hits and misses - the AI circus faces off against user trust, transformation meets reality, and speculations on Google and HubSpot clog social media This article is sponsored by:

This week - new data underscores gen AI's trust, data and cost issues, but industry use cases also gain stream. Transformations can fail but are we extracting the right lessons? Google and HubSpot speculation runs rampant, and I get a PR pitch for... mermaids?

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SuiteConnect NYC - helping customers scale with Oracle NetSuite This article is sponsored by:

Usually, software events are all about the technology, but Oracle NetSuite’s recent event in NYC was mostly about customers and how they can scale their businesses. The company even arranged for us to visit several customers’ shops down one Manhattan block to get the customers first hand and in the flesh. Read on for a different kind of event and vendor story.

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Retailers excited about gen AI; retailers don't have the data foundations in place for gen AI - Salesforce study exposes some harsh realities This article is sponsored by:

You can't build a revolution on dodgy foundations - retailers have a lot of work to do on data strategies if they are to realize the benefits of generative AI.

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