The $100 billion a year US wedding industry has been severely disrupted by COVID restrictions. That's created personalisation challenges for The Knot that it's addressing via Salesforce Marketing Cloud.
Walmart was one of the omni-channel retail winners in 2020 as it adapted to changing consumer demands triggered by COVID. Chief Customer Officer Janey Whiteside discusses what comes next.
Home Depot's 400,000 associates present an HR management challenge at the best of times, but once COVID struck, the complexities increased...
Retailers wanted to 'spread the load' for the 2020 Holiday season as millions more shopper turned to online. Good plan, but how did it work out in practice?
Vitamin Shoppe has adapted to operating in the COVID-19 crisis, with an emphasis on employee communication in a world of remote working.
Women's apparel retailer J.Jill is contemplating the Future of Work in a Vaccine Economy.
This week - as the vaccine economy races towards us, are digital leaders ready? Retail's big show is here, but is hyper-personalization a myth? Also: cybersecurity looms large as the SolarWinds analysis continues. Your whiffs include freemium ankle-biters, and T-shaped marketing professionals.
Bed, Bath & Beyond was a 2020 omni-success, but the start of 2021 has seen a return to losses. Just a bump in the transformation road?
Amazon is upping its game in the air freight business as delivery and fulfilment demands around e-commerce get higher.
The omni-channel balance was never more important in retail circles than in 2020 - and the challenges that raises will carry on into 2021...
Marketing against a backdrop of COVID-19 and the rise of online interactions...
How to win in the customer service rush during the Holiday returns season
'tis the season to take back unwanted gifts..some customer service advice from Salesforce's Mark Abramowitz.
COVID-19 has been a horrible learning experience for the retail sector as the omni-channel balance has shifted on its axis. Can the likes of Macy's take on board the necessary lessons for some kind of retail 'new normal' in 2021's 'Vaccine Economy'?
Google is an ad engine, not a search engine, says Yext's Howard Lerman. That's bad for business and needs to change.
2020 has seen an explosion in rates of online grocery shopping, but is it sustainable into 2021 once vaccines make a return to the store aisles safer? Kroger is preparing for various outcomes.
Churn on the decline, losses cut, revenues growing and customers getting bigger - a solid end to 2020 for Zuora.
