How McDonald's took complaint resolution from 10 days to 10 seconds with digital vouchers This article is sponsored by:
Working with Ventrica and Zendesk, McDonald's has slashed its customer response time and made significant sustainability gains.

Working with Ventrica and Zendesk, McDonald's has slashed its customer response time and made significant sustainability gains.
The US retailer is using the in-memory database alongside a cloud-based micro-services architecture to provide caching support for new customer experiences.
This week - tech vendors have a lot to say about generative AI - and so do I, thanks to new field reports. Credit Suisse avoids the abyss (and so do we), and tech spending gets a fresh look via the latest data. In the whiffs section, I debut my first generative AI animation.
Digital is a priority for Kroger, both in terms of convenience for customers and profit (eventually) for the retailer.
It's getting tougher in the home furnishings retail sector, but Williams Sonoma CEO Laura Alber is upbeat about her firm's omni-channel strategy.
Online marketplaces run by other retailers are proving a positive move for Lands' End.
High street giant Superdrug to Mirakl ecomm to expand its product reach and to double what Superdrug.com shoppers can put in their baskets
Salesforce is tapping into generative AI across all its industry clouds.
This week - Microsoft's Bing bot is flawed, but is enterprise search another matter? Enterprise software bellwethers turn in their earnings, with mixed reviews. Target's omni-triumphs face the headwinds, and in the whiffs, Zuckerberg downshifts the Metaverse.
It's a complicated retail landscape out there, one in which the omni-channel balance is going to be crucial.
Tomorrow and tomorrow and tomorrow never comes...
Better times ahead, but for now the retail sector remains in turbulent times and Target's not escaping that.
This week - Adobe's Figma acquisition is far from a done deal. ChatGPT and generative AI provoke policy questions - will we get this right? Plus: the data-driven enterprise falls short, but why? In this week's whiffs, I give unlikely credit to... chatbots?
A 'business as new normal' in the Vaccine Economy update from the retail giant.
This week - Microsoft changes their positioning on ChatGPT for search. No surprises here - but the pursuit of enterprise use cases is worthwhile. Plus: time to revisit the enterprise Metaverse. Your whiffs include cheating on AI ethics exams - and data backups for Valentine's day.
Having too much non-additive content and inaccurate data has been an issue for the online marketplace provider. Can AI save the day?