If you treat the cloud as merely a way to modernize your IT, that's all you'll get. No matter how creatively and competently that modernization is done, it will not be enough. Broadening the perspective requires enlarging the community of stakeholders and lengthening the list of criteria for success.
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The social business moniker is a hot topic drawing a wide range of views. In this post, I am looking at 'social' from the perspective of the needs I see on the ground among practitioners in the professional services industry.
When choosing a Cloud platform for your business, look for what capabilities the platform itself inherently offers beyond what you are able to do today. Examples of these capabilities might include native support for mobile devices, customer and supplier portals with embedded social capabilities, point and click integration and the ability to customize and build your own apps.