Rapid adoption of cloud applications has created a 'FrankenCloud' monster of disconnected silos in many businesses, says FinancialForce.com CEO Jeremy Roche
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Digital marketing buzzwords are not only over-used, they are often misleading. Sailthru's Cassie Lancellotti-Young reveals the truth behind nine marketing buzzwords-du-jour.
Business software design should take our highly evolved brains into account. It doesn't have to drive us mad, writes Unit4's Edo-Jan Meijer.
Enterprise applications are getting smarter. Built-in business analytics will improve performance by recommending what to do next, writes Workday's Dan Beck
Wrapping up his myths of personalization series, Sailthru CEO Neil Capel makes the case for why personalization is now a need-to-have, with implications far beyond short-term conversion rates. He also takes a hard look at two misused words, prediction and recommendation.
In the digital era, an authentic brand promise shapes the customer experience. NetSuite CMO Fred Studer sets out his manifesto for marketing revolution