Most companies confine customer experience to the front office. Here's what happened when one manufacturer connected the back-office too
"There’s nothing that's better than having a CEO who believes that marketing is critical, and is going to support its leadership role," said Oracle President Mark Hurd. "If you get that, good things are going to happen."
DBaaS, arguably the next big thing in IT, is gaining converts because it enables businesses to deploy new databases quickly, securely, and cheaply. DBaaS lets you shift your organization from administering complex collections of silos to one powered by an agile and flexible database cloud.
A new survey provides the startling, quantitative proof that businesses are aggressively seeking to capitalize upon social's perceived ability to better connect companies with their consumers, and to provide those potential buyers with improved customer experiences.
The salesforce.com AppExchange has been an amazing success with close on 2 million installs in its short history. Does it get the attention it deserves? Tom Brennan doesn't think so.
If you treat the cloud as merely a way to modernize your IT, that's all you'll get. No matter how creatively and competently that modernization is done, it will not be enough. Broadening the perspective requires enlarging the community of stakeholders and lengthening the list of criteria for success.