Another term has hit the CX landscape. But conversational CRM is far more than a buzzword. Mike Gozzo of Zendesk shows why it’s a series of concrete innovations that change how we think about sales and service, and how we measure success.
Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.
Customer service is higher priority than ever for business growth. Matthias Goehler of Zendesk outlines three ways to maximize personalization and quality to positively affect business performance this year.
When it comes to new technology, the obvious choices are buy, or build. But there is a third option, as Chris Busse of Terazo demonstrates with some real-word examples, for Tercera.
Hamiedha Sahebzada of ServiceNow explains why low-code is for everyone - and points to one company who is walking the low-code talk now.
Brad Revell of Infor looks at why digital transformation is no longer fit for purpose as a concept, and highlights the importance of fostering a culture of continuous transformation in order to drive future performance and prosperity.
Technology played a critical role in helping IT service teams adapt. Prasad Ramakrishnan shares the highlights from the Freshworks annual benchmark report, and some noteable industry winners and losers statistics.
Digital twins can increase predictability of future maintenance of mission-critical, high-cost, and often complex assets, thereby lowering risk for organizations in asset-intensive industries. Michael Ouissi, Chief Customer Officer, IFS, examines the value for three such industries.
Environmental, social and governance measures are now a high priority for consumers - but are organizations ready to deliver? Todd Wells of Acumatica shares three ways that IT leaders can achieve their ESG goals.
Practical application of IoT technology has many benefits for the logistics industry. Philip van de Wilt of Samsara shows how Fraikin uses IoT for real-time, on-the-road fleet maintenance.
The legacy supply chain planning model is broken and supply chain leaders are struggling to keep up with emerging trends. Polly Mitchell-Guthrie of Kinaxis shares practical ideas for real-time cohesion.
Juergen Lindner of Oracle explores how technology can help companies meet growing consumer demand for ESG accountability.
CFOs are prioritizing a data-driven culture to stay ahead of change. Planful's Grant Halloran advocates for a finance-forward future and shares three essential factors for leaders to keep in mind.
