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CRM is about more than management - it’s conversations This article is sponsored by: Zendesk logo transparent 250x150px

Another term has hit the CX landscape. But conversational CRM is far more than a buzzword. Mike Gozzo of Zendesk shows why it’s a series of concrete innovations that change how we think about sales and service, and how we measure success.

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Marketers miss the target when first-party data fails to improve customer experience This article is sponsored by: Zoho logo 370px

Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.

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Is your service strategy fit for purpose in today’s economy of uncertainty? This article is sponsored by: Zendesk logo transparent 250x150px

Customer service is higher priority than ever for business growth. Matthias Goehler of Zendesk outlines three ways to maximize personalization and quality to positively affect business performance this year.

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Using APIs to innovate faster in a space between “buy” and “build” This article is sponsored by: Tercera logo transparent PNG 500x300px

When it comes to new technology, the obvious choices are buy, or build. But there is a third option, as Chris Busse of Terazo demonstrates with some real-word examples, for Tercera.

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Closing the skills gap - how low-code development is helping businesses accelerate digital transformation This article is sponsored by: ServiceNow-Primary-Logo-sidebar

Hamiedha Sahebzada of ServiceNow explains why low-code is for everyone - and points to one company who is walking the low-code talk now.

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Digital transformation projects are not enough - we need continuous transformation This article is sponsored by: InforLogo_272x153px_withpadding

Brad Revell of Infor looks at why digital transformation is no longer fit for purpose as a concept, and highlights the importance of fostering a culture of continuous transformation in order to drive future performance and prosperity.

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Where physical meets digital – how digital twins are unearthing new insights for asset-intensive organizations This article is sponsored by: IFS logo

Digital twins can increase predictability of future maintenance of mission-critical, high-cost, and often complex assets, thereby lowering risk for organizations in asset-intensive industries. Michael Ouissi, Chief Customer Officer, IFS, examines the value for three such industries.

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Why ESG, and why now? New data reveals how companies can meet ESG demands - and innovate supply chain management This article is sponsored by: acumatica logo 290x73

Environmental, social and governance measures are now a high priority for consumers - but are organizations ready to deliver? Todd Wells of Acumatica shares three ways that IT leaders can achieve their ESG goals.

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It’s no longer profit or planet - with the right technology business leaders can prioritize both This article is sponsored by: Oracle logo © Oracle

Juergen Lindner of Oracle explores how technology can help companies meet growing consumer demand for ESG accountability.

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