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Partner Zone

How to evolve corporate culture without losing your core principles This article is sponsored by: Freshworks logo

Corporate culture plays a larger role than ever in shaping the employee experience. Suman Gopalan, CHRO at Freshworks, explains how to keep cultural values intact during changing times.

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Three ways to retain top talent — and keep your corporate goals on track This article is sponsored by: Unit4 logo with tagline 250x150px

Kirsty Graham, VP of People Success, Europe, at Unit4 examines how as we emerge from the pandemic, businesses must shift their priorities rapidly from pure survival to sustainable growth. To achieve productivity and profit objectives, leaders need to retain talent and motivate employees in new ways.

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CRM is about more than management - it’s conversations This article is sponsored by: Zendesk logo transparent 250x150px

Another term has hit the CX landscape. But conversational CRM is far more than a buzzword. Mike Gozzo of Zendesk shows why it’s a series of concrete innovations that change how we think about sales and service, and how we measure success.

People carryng speech bubble icons sitting in a row, CRM conversation concept © Rawpixel.com - Shutterstock
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Marketers miss the target when first-party data fails to improve customer experience This article is sponsored by: Zoho logo 370px

Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.

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Is your service strategy fit for purpose in today’s economy of uncertainty? This article is sponsored by: Zendesk logo transparent 250x150px

Customer service is higher priority than ever for business growth. Matthias Goehler of Zendesk outlines three ways to maximize personalization and quality to positively affect business performance this year.

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Using APIs to innovate faster in a space between “buy” and “build” This article is sponsored by: Tercera logo transparent PNG 500x300px

When it comes to new technology, the obvious choices are buy, or build. But there is a third option, as Chris Busse of Terazo demonstrates with some real-word examples, for Tercera.

Buy vs build - Traffic sign with two options - appeal to be creative, skillful and dexterous to be able create, make, build own product © M-SUR - Shutterstock
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Closing the skills gap - how low-code development is helping businesses accelerate digital transformation This article is sponsored by: ServiceNow-Primary-Logo-sidebar

Hamiedha Sahebzada of ServiceNow explains why low-code is for everyone - and points to one company who is walking the low-code talk now.

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Digital transformation projects are not enough - we need continuous transformation This article is sponsored by: InforLogo_272x153px_withpadding

Brad Revell of Infor looks at why digital transformation is no longer fit for purpose as a concept, and highlights the importance of fostering a culture of continuous transformation in order to drive future performance and prosperity.

digital chessboard continuous strategy concept © Skitterphoto - Pixabay
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