Zoho

Marketers miss the target when first-party data fails to improve customer experience This article is sponsored by: Zoho logo 370px

Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.

Many arrows missed hitting target mark. Shot miss. Multiple failed inaccurate attempts to hit archery target © Iconic Bestiary - Shutterstock
Read more about Marketers miss the target when first-party data fails to improve customer experience

The patchwork of disjointed SaaS in the midmarket - and how to unravel it This article is sponsored by: Zoho logo 370px

The trend of mid-market companies investing in SaaS has led to rising costs - and tangled software complexity. Vijay Sundaram of Zoho breaks down three responses for mid-market business leaders.

Complex cable of wires tangle concept © John Barkiple - Unsplash
Read more about The patchwork of disjointed SaaS in the midmarket - and how to unravel it

Comparing apples to apps - what a century of farming in America can teach us about the future of tech This article is sponsored by: Zoho logo 370px

The technology industry faces disruption, shortages and rising costs. Raju Vegesna of Zoho looks back at 100 years of American farming history for some answers that can be applied to tech today.

Farmers hands with freshly harvested apples © mythja - Shutterstock
Read more about Comparing apples to apps - what a century of farming in America can teach us about the future of tech

Acquisition addiction – is there a better way to expand to meet customer demand? This article is sponsored by: Zoho logo 370px

As vendors bolt on acquisitions to build a Frankenstein's monster and hold onto market share, Raju Vegesna of Zoho asks if there's a better way to meet the needs of customers

Businesswoman drawing big fish eat small fish on the wall © maxsattana - Shutterstock
Read more about Acquisition addiction – is there a better way to expand to meet customer demand?

Sensory surveillance is the hidden price you pay for all the smart devices around you This article is sponsored by: Zoho logo 370px

Today's smart devices come with a hidden price tag for all of us. Zoho's Raju Vegesna explains the concept of sensory surveillance and why you should care

Smart speaker in focus with blurred figure behind sensory surveillance © Andrey_Popov - shutterstock
Read more about Sensory surveillance is the hidden price you pay for all the smart devices around you

As GDPR turns two and with CCPA live, it's time to talk about data privacy at work This article is sponsored by: Zoho logo 370px

Much of the discussion of GDPR and CCPA focuses on consumers, but data privacy is also an issue for employees, writes Zoho's Raju Vegesna

Network and data protection concept with padlock and switch © asharkyu - Shutterstock
Read more about As GDPR turns two and with CCPA live, it's time to talk about data privacy at work

Will a cloud-based rural revival be jump-started by today's remote work surge? This article is sponsored by: Zoho logo 370px

Amid ongoing mass urbanization, cloud-based technology can enable remote work and spark a rural revival, argues Zoho CEO Sridhar Vembu

Sridhar Vembu, Zoho CEO, on bicycle in rural India
Read more about Will a cloud-based rural revival be jump-started by today's remote work surge?
Loading
A grey colored placeholder image