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Don't sell-and-forget! OEMs must service products sold through an indirect sales channel This article is sponsored by: ServiceMax logo © ServiceMax

Once a manufacturing product is sold through an indirect sales channel, it can be the end of the line for service revenue and customer relationships. Coen Jeukens of ServiceMax argues that it's time to establish a digital thread.

Infinite metallic loop digital thread concept © PIRO4D - Canva.com
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