Outcomes are the new customer experience, say Salesforce's Matthew Sweezey and Karen Mangia.
COVID has led to an acceleration of digital transformation efforts, but that has implications for planning ahead, says Salesforce's Peter Coffee.
Empower your user integrators for a more connected experience, says MuleSoft's Paul Crerand.
'tis the season to take back unwanted gifts..some customer service advice from Salesforce's Mark Abramowitz.
Businesses need to tap into data more effectively to build resilience, says Tableau's Tony Hammond.
Rethinking what work means in 2021 with business as a platform for change, according to Salesforce's Steve Corfield.
Data and analytics are the key to marketing-led growth, but marketers need to overcome key challenges first
Jonathan Beeston, Product Marketing Director EMEA at Salesforce Datorama, describes how marketers are increasingly responsible for business growth. While data and analytics can unlock actionable insights, marketers are met with challenges in integrating and utilizing data.
Simon Mulcahy, Chief Innovation Officer at Salesforce, explores how companies can navigate the uncertainty of COVID-19 - from making decisions, to engaging customers, to serving society.
Lila Dorato, Director Solution Engineer at MuleSoft, explains why data in isolation will cause problems for contact tracing investments and argues the case for an API led approach.
Do we need to rethink what the office is like to encourage a return to the workplace? Salesforce's Peter Coffee presents the case.