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Data and analytics are the key to marketing-led growth, but marketers need to overcome key challenges first

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The 5 disciplines companies need to strengthen to emerge stronger post-pandemic

Simon Mulcahy, Chief Innovation Officer at Salesforce, explores how companies can navigate the uncertainty of COVID-19 - from making decisions, to engaging customers, to serving society.

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APIs: the lynchpin of an effective contact tracing policy

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Low-code and soft skills - a recipe for success

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Why we’ll want to go back to the (digitally enriched) office

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It’s time to get rid of the 4-hour service window

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The new HR challenge - onboarding new starters remotely

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Why APIs are a crucial ingredient in return-to-work strategies

A safe return to the workplace means pulling data in from multiple systems via APIs, says Mulesoft's Ian Fairclough.

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How customer data can help fuel innovation in the automotive industry

Driving data use for the automotive industry in the 4IR is essential, says Salesforce's John Kelleher.

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The road to recovery – where do marketers go from here?

The COVID-19 crisis adds to the pressure on marketing professionals. Salesforce's Ashling Kearns highlights some priorities ahead for all marketers.

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How businesses can stand up against climate change

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With the great power of AI comes great ethical responsibility

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Technology & inclusion - how the industry is working towards an equal future

Achieving equality and inclusion in business is an ongoing process, says Salesforce's Linda Aiello.

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