Outcomes are the next evolution of Customer Experience
Outcomes are the new customer experience, say Salesforce's Matthew Sweezey and Karen Mangia.
Salesforce
Think four years ahead, but execute in one for digital transformation
COVID has led to an acceleration of digital transformation efforts, but that has implications for planning ahead, says Salesforce's Peter Coffee.
Why 2021 will be the year of the API
The road to customer success is paved with APIs, says Mulesoft's Ian Fairclough. Here's why.
A year of leading through change
Learnings from 2020 can inform 2021, says Salesforce's Steve Corfield.
Why expanding integration is the key to driving digital success
Empower your user integrators for a more connected experience, says MuleSoft's Paul Crerand.
How to win in the customer service rush during the Holiday returns season
'tis the season to take back unwanted gifts..some customer service advice from Salesforce's Mark Abramowitz.
Why data is your most valuable business asset in achieving resilience
Businesses need to tap into data more effectively to build resilience, says Tableau's Tony Hammond.
The Future of Work in 2021 - digital-first, customer centric
Rethinking what work means in 2021 with business as a platform for change, according to Salesforce's Steve Corfield.
Data and analytics are the key to marketing-led growth, but marketers need to overcome key challenges first
Jonathan Beeston, Product Marketing Director EMEA at Salesforce Datorama, describes how marketers are increasingly responsible for business growth. While data and analytics can unlock actionable insights, marketers are met with challenges in integrating and utilizing data.
The 5 disciplines companies need to strengthen to emerge stronger post-pandemic
Simon Mulcahy, Chief Innovation Officer at Salesforce, explores how companies can navigate the uncertainty of COVID-19 - from making decisions, to engaging customers, to serving society.
APIs: the lynchpin of an effective contact tracing policy
Lila Dorato, Director Solution Engineer at MuleSoft, explains why data in isolation will cause problems for contact tracing investments and argues the case for an API led approach.
Low-code and soft skills - a recipe for success
Leaders need to integrate both hard and soft skills into the workplace for higher consciousness, says Salesforce's Adam Spearing.
Why we’ll want to go back to the (digitally enriched) office
Do we need to rethink what the office is like to encourage a return to the workplace? Salesforce's Peter Coffee presents the case.
