Sailthru RSS icon

The rise of the rational technology buyer This article is sponsored by: sailthru-rss_feed-100

s the technology buyer finally becoming rational? Sailthru CEO Neil Lustig thinks so - and the implications for tech and marketing leadership are huge. In his first diginomica piece for Sailthru, Lustig explains the marketing/tech/data convergence driving the new buyer.

big-science-head
Read more about The rise of the rational technology buyer

Data science in action - don't confuse recommendations and predictions This article is sponsored by: sailthru-rss_feed-100

Building on their recent personalization pieces, Sailthru's Jeremy Stanley clears up the buzzword confusion between personalization and recommendations. Stanley also shares the 13 data science questions marketers should be asking to get a better return on personalization.

confused-businessman
Read more about Data science in action - don't confuse recommendations and predictions

Digital Marketing Lexicon - the truth behind nine buzzwords This article is sponsored by: sailthru-rss_feed-100

Digital marketing buzzwords are not only over-used, they are often misleading. Sailthru's Cassie Lancellotti-Young reveals the truth behind nine marketing buzzwords-du-jour.

truth-on-board
Read more about Digital Marketing Lexicon - the truth behind nine buzzwords

Debunking the 5 myths of personalization: part 2 - the predictive edition This article is sponsored by: sailthru-rss_feed-100

Wrapping up his myths of personalization series, Sailthru CEO Neil Capel makes the case for why personalization is now a need-to-have, with implications far beyond short-term conversion rates. He also takes a hard look at two misused words, prediction and recommendation.

myth-reality-tablet-ipad
Read more about Debunking the 5 myths of personalization: part 2 - the predictive edition

Debunking the 5 myths of personalization: Part 1 This article is sponsored by: sailthru-rss_feed-100

In the first of a two-part series, Sailthru CEO Neil Capel dispels myths of personalization that hold back marketers from effective customer engagement

Businessman magnifying glass Individual customer service and CRM concept © Jakub Jirsák - Fotolia.com
Read more about Debunking the 5 myths of personalization: Part 1
Loading
A grey colored placeholder image