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Marketing’s journey from campaign-centric to customer-centric This article is sponsored by: marketo-logo-large

Digital technology gives marketers the tools to move from generic campaigns to more engaged, customer-centric relationships, writes Marketo's Peter Bell

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Trust, marketing, and customer loyalty This article is sponsored by: marketo-logo-large

Personalization technology brings a new dimension to marketing's age-old quest to build trust and customer loyalty, writes Marketo's Peter Bell

Sales process as power buttons © Olivier Le Moal - Fotolia.com
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Tomorrow’s marketer is a technologist – but still with feeling This article is sponsored by: marketo-logo-large

An emotional connection is still important, but today's marketers must harness technology to make sense of all the data out there, says Marketo's Peter Bell

Different brain hemispheres © denisismagilov - Fotolia.com
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