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Superior customer mobile experience relies on intelligent behavior analytic solutions - here's why This article is sponsored by:

The mobile mindset - Jack Schneider, Heap Product Manager, explains why businesses need the full perspective of user behavior on different channels and devices to understand and leverage the customer journey.

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Three strategies to improve your digital transformation This article is sponsored by:

A product-led growth strategy is a key milestone on the path to digital transformation. Vijay Umapathy of Heap explains three key aspects to avoid failure along the way.

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Online life is growing; so should your data This article is sponsored by:

Time for a reality check - Mona Popli of Heap explores the friction that can grow between customers and companies if data isn't up to scratch.

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Understanding your customers shouldn’t be a guessing game This article is sponsored by:

Heap's Mona Popli warns against uneducated guesses about customers if you want to avoid becoming the next victim of gut-based decision making in retail.

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The digital experience is shifting - your company needs to as well This article is sponsored by:

Data maturity is critical to your business. Heap's Mona Popli asks - are you doing all you can to address friction points in the digital customer experience?

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Tooling up to increase your data maturity for the business win This article is sponsored by:

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start.

Quantify and qualify – the key to the best customer journey This article is sponsored by:

A complete dataset for all interactions requires context as well as numbers. Rachel Obstler of Heap explains how to get the most from your customer journey data.

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Unlocking the future of insights This article is sponsored by:

The unseen elements of digital user journeys are leading teams to fly blind. Lynn Girotto of Heap shares obstacles and data insights that can be used to navigate a better digital experience.