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The digital experience is shifting - your company needs to as well This article is sponsored by: Heap logo © Heap

Data maturity is critical to your business. Heap's Mona Popli asks - are you doing all you can to address friction points in the digital customer experience?

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Tooling up to increase your data maturity for the business win This article is sponsored by: Heap logo © Heap

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start.

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Quantify and qualify – the key to the best customer journey This article is sponsored by: Heap logo © Heap

A complete dataset for all interactions requires context as well as numbers. Rachel Obstler of Heap explains how to get the most from your customer journey data.

Vector business teams statistics with data. Concept of data storytelling with co workers. Business meeting in the open space office © hand idea - Shutterstock
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Unlocking the future of insights This article is sponsored by: Heap logo © Heap

The unseen elements of digital user journeys are leading teams to fly blind. Lynn Girotto of Heap shares obstacles and data insights that can be used to navigate a better digital experience.

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