Online life is growing; so should your data
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Time for a reality check - Mona Popli of Heap explores the friction that can grow between customers and companies if data isn't up to scratch.
Time for a reality check - Mona Popli of Heap explores the friction that can grow between customers and companies if data isn't up to scratch.
Heap's Mona Popli warns against uneducated guesses about customers if you want to avoid becoming the next victim of gut-based decision making in retail.
Data maturity is critical to your business. Heap's Mona Popli asks - are you doing all you can to address friction points in the digital customer experience?
When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start.
A complete dataset for all interactions requires context as well as numbers. Rachel Obstler of Heap explains how to get the most from your customer journey data.
The unseen elements of digital user journeys are leading teams to fly blind. Lynn Girotto of Heap shares obstacles and data insights that can be used to navigate a better digital experience.