Online life is growing; so should your data
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Time for a reality check - Mona Popli of Heap explores the friction that can grow between customers and companies if data isn't up to scratch.
Heap
Online life is growing; so should your data This article is sponsored by:
Understanding your customers shouldn’t be a guessing game
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Heap's Mona Popli warns against uneducated guesses about customers if you want to avoid becoming the next victim of gut-based decision making in retail.
The digital experience is shifting - your company needs to as well
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Data maturity is critical to your business. Heap's Mona Popli asks - are you doing all you can to address friction points in the digital customer experience?
Tooling up to increase your data maturity for the business win
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When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start.
Quantify and qualify – the key to the best customer journey
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A complete dataset for all interactions requires context as well as numbers. Rachel Obstler of Heap explains how to get the most from your customer journey data.
Unlocking the future of insights
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The unseen elements of digital user journeys are leading teams to fly blind. Lynn Girotto of Heap shares obstacles and data insights that can be used to navigate a better digital experience.
