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The art of customer experience – from transaction to conversation This article is sponsored by: Adobe logo © Adobe

Customer journeys today travel across multiple channels, devices and pathways leading to data becoming tangled and disparate. Bridgette Darling of Adobe shares four practical steps to keep a customer and their experience on track.

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Strategic work — why it matters to your people as much as your business This article is sponsored by: Adobe logo © Adobe

Making the shift to strategic work is all about culture - Workfront's Michael Swan shares examples from Penn State University and Prudential to underpin how to get started with genuine transformation

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For the first time, these five factors of modern work are changing all at once This article is sponsored by: Adobe logo © Adobe

The five factors affecting modern work are changing at an unprecedented pace. Workfront President and CEO Alex Shootman explains why - and offers his tips on how to respond.

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