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The key to successful customer engagement? Tried-and-true marketing methods This article is sponsored by:

Looking for the best marketing tools to keep customers engaged? You may already have them up your sleeve, writes Bruce Swann of Adobe.

Ace up his sleeve - marketing tool resources concept © Vadym Sh - Shutterstock

The art of customer experience – from transaction to conversation This article is sponsored by:

Customer journeys today travel across multiple channels, devices and pathways leading to data becoming tangled and disparate. Bridgette Darling of Adobe shares four practical steps to keep a customer and their experience on track.

Pop art style illustration woman whispering secret to friend art of conversation concept © Tribalium88 - Shutterstock

5 ways to deliver exceptional digital work experiences This article is sponsored by:

Your employees expect their digital work experience to match what they're used to as consumers. Workfront's Laura Butler shares five ways to empower and engage today's workforce

Female employee on video chat with colleagues © Roman Samborskyi - Shutterstock

Strategic work — why it matters to your people as much as your business This article is sponsored by:

Making the shift to strategic work is all about culture - Workfront's Michael Swan shares examples from Penn State University and Prudential to underpin how to get started with genuine transformation

Business and the goal of each person concept business confusion © Zenzen - Shutterstock

Make work a business-critical asset – drive outcomes, not outputs This article is sponsored by:

The disruption of COVID-19 has highlighted the importance of keeping work aligned with strategy. Workfront's Scott Lee on driving outcomes in the new normal

Webcam laptop video call of diverse team meeting © fizkes - Shutterstock

Get out of the disruption trough and adapt to the new normal This article is sponsored by:

This year has brought a radical and sudden transformation of how we work. Workfront's Erica Gunn offers advice on how to restore productivity after so much change

Five stages of the work productivity change curve - Workfront

Culture is the bedrock of remote teams in times of crisis This article is sponsored by:

A successful transition to remote teams isn't just about technology. Fostering the right culture is crucial, writes Workfront's Laura Butler

Back view of female employee on video call with coworkers on laptop at home © fizkes - Shutterstock

Agility, autonomy, alignment – 3 A’s at the heart of digital success This article is sponsored by:

How can your organization make a success of going digital? Workfront's Scott Lee says test your plans against this 3A Framework

Three people silhoutted by sun celebrate success on mountain top © Evdokimov Maxim - shutterstock

This is a new breed of agile enterprise — with 4 ways to win This article is sponsored by:

The principles of the original Agile Manifesto inform teamwork in today's agile enterprise with four winning attributes, writes Workfront's Steve ZoBell

Business people win race city concept © Rawpixel.com - shutterstock

For the first time, these five factors of modern work are changing all at once This article is sponsored by:

The five factors affecting modern work are changing at an unprecedented pace. Workfront President and CEO Alex Shootman explains why - and offers his tips on how to respond.

How to create a business culture that beats digital distraction This article is sponsored by:

How do you ignore the noise and prioritize what's necessary? Workfront CEO Alex Shootman updates the Eisenhower Principle for our era of digital distraction

Action needed, urgent, important, ASAP, act now on paper strips © iQoncept - shutterstock

7 work management best practices for the enterprise This article is sponsored by:

As the proliferation of digital applications reaches crisis point, Workfront's Heidi Melin outlines 7 work management best practices adopted by enterprises

Rowing team co-ordinate in race © ChaiyonS021 - shutterstock