s the technology buyer finally becoming rational? Sailthru CEO Neil Lustig thinks so - and the implications for tech and marketing leadership are huge. In his first diginomica piece for Sailthru, Lustig explains the marketing/tech/data convergence driving the new buyer.
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Building on their recent personalization pieces, Sailthru's Jeremy Stanley clears up the buzzword confusion between personalization and recommendations. Stanley also shares the 13 data science questions marketers should be asking to get a better return on personalization.
Digital marketing buzzwords are not only over-used, they are often misleading. Sailthru's Cassie Lancellotti-Young reveals the truth behind nine marketing buzzwords-du-jour.
Wrapping up his myths of personalization series, Sailthru CEO Neil Capel makes the case for why personalization is now a need-to-have, with implications far beyond short-term conversion rates. He also takes a hard look at two misused words, prediction and recommendation.