Social media marketing seems to have failed, losing importance as a method of reaching new customers. But is it as simple as that? What about the internal organisation of ideas and thought?
With PRISM, the US government is effectively providing ammunition to those whose own self-interest and political ambition are unlikely to be most supportive of the US - or indeed the global - cloud services provider market.
Those who have inside dirt on B2B marketing and lead generation cite one factoid to me: the surprisingly strong performance of email marketing versus the lackluster performance of social media - why is that? Here's some fresh data.
NetSuite continues to go from strength to strength as it records its first $100 million revenue quarter. As a result, it is upping guidance for the full year and remains bullish about its channel performance.
A good experience in Austria and the Czech Republic raise questions about ubiquitous availability of wifi. Should we expect free wifi? If wifi is 'free' in what ways might this work?
Total Facebook advertising business grew 61% year-over-year to $1.6 billion this past quarter with mobile ad revenue alone rising by 10% from the first quarter to hit $656 million to make up 40% of the total ad revenue. Digital marketers have got to Like! that.
Instead of deploying all the trickery of social media outreach to pimp the 'next big thing', why not focus more on the brand extension of the current, trusted, big thing?
Chris Kernaghan has a passion (some would say an obsession) for re-inventing IT and closing that persistent IT-business gap. Check out his strongly-worded views on DevOps, cloud, and turning IT from cost center/sinkhole to indispensable.
Every print publication needs to have its own digital version of course. How it monetizes that has been a subject of great debate over the past few years. The Sun newspaper is about to face a major challenge.
Enterprise identity and access management vendor Sailpoint has rebuilt its entire product set for the cloud to help manage SaaS and mobile apps. But are large organizations ready to manage identity in the cloud?
It's a been a busy twelve months for the woman charged with the unenviable task of breathing life into what is in internet terms an ageing property that's taken several mis-steps.
Workplace fittings and furniture maker Steelcase has not only upgraded its technology to ease access to cloud apps, it's also rearranging its workplaces to help employees be more productive with them
A popular view of the UK digital economy is that it is small, dominated by start-ups and delivers low revenue and low employment. Not true, says an interesting new report which argues that the UK digital economy is being misunderstood by both business and policy makers thanks to reliance on a 68 year old method of measurement.