Archive: All Stories

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We or Me? Designing for Millennials in the digital age

When considering the social-izing of the enterprise, have we done enough to understand what motivates Millennials? Taking research from Dr Jean Twenge as the basis, I argue that we need to better understand their world view before developing the nextgen applications.

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More ways marketing continues to fail

How many ways can email marketing continue to fail. Here are three examples from my inbox from the last week. Is the problem email? No - it's about understanding the data.

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Strategies: Middlesex University's got digital mail!

How far can you drive paper out of an educational establishment? Middlesex University in the UK is on a digital journey that's putting that question to the test right now - with lessons to be learned for both the public and private sector.

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SEC homing in on IBM's cloudy financials

What's going on with IBM's cloud revenues? That's a question the SEC has raised. Although details are sketchy, there are good reasons to believe that the SEC wants IBM to 'fess up about the strength of that line item. We endeavor to examine why.

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Reed gets ready for the mobile office

Recruitment website operator Reed Online has implemented a mobile-first policy to maximize business flexibility as it moves its IT infrastructure to the cloud.

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The greed corporation and social failure

Is American business being driven by distinctly 'anti-social' motivators? The evidence seems to point in that direction. This cannot be good news for those who believe in the value of human endeavor.

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Marketo delivers the numbers; now deliver the noise!

Marketo has the credentials, the pedigree and the trademark in the marketing cloud space. But in the face of increasing competition from the likes of Oracle and Salesforce.com, do we need to hear it make more noise?

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SAP's partner paradox - race to the cloud

The SAP Americas Partner Leadership Summit in Miami brought SAP's confrontation with the cloud to a head. For an event not intended for hard news junkies, there were big stories for those willing to read the writing in the sand.

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Understanding Africa

Africa is emerging as the fastest growing continent on the planet. In this video, Simon Griffiths, global product marketing manager SYSPRO describes how it is taking a different path to the Internet when compared to Europe and the US.

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Digital dynamics drive Publicis-Omnicom merger gambit

The planned merger between French firm Publicis and US group Omnicom raises the prospect of a new powerhouse in the digital marketing and advertising sectors, but will it also deliver change to the marketing technology industry?