Gartner says the CMO is going to take on IT decision making powers, but Accenture's found that the marketers and the IT people aren't collaborating enough to make this work.
Edward Snowden also revealed the parlous state of the NSA's IT security regime. There are lessons to be learned by every large enterprise.
In a connected world, traditional advertising is taking a back seat to more contextual forms of 'in-digital' promotion that harness our smart devices and data footprints.
A new report from Forrester Research - Development Landscape: 2013 - paints an interesting picture of the role of developers, the corporate kingmakers who play a critical role in creating the engines that run the digital enterprises of today.
Workday continues its upwards trajectory with Q2 numbers that comfortably exceeded financial analyst estimates. The company upped its full year outcome and talked to some of the investments it is making for the future. It all looks good - so far.
"Fundamentally we've had to redesign and challenge the way we've run distributed infrastructure for the past 15 years. Not a single thing that we've done in the past is now acceptable for the future."
Carl Eschenbach, President and Chief Operating Officer, has been making the case for VMware's cloud proposition to IT buyers, but will it convince?
Despite its hybrid public cloud and new software defined datacenter products, VMware risks falling behind as it paces innovation to over-cautious mainstream adoption of cloud
Jon's cheeky end-of-weekly on which articles hit (or didn’t) on diginomica and beyond - for the week ending August 23, 2013.
Gap has made significant high-profile investments in its digital strategies, but this fall the siren lure of the TV advertisement is calling it back.
Delta Airlines has a chequered history of customer service. Their best customers often praise them but they still get many complaints. So when an inquiry is sent that includes the words 'scam' and 'fraud' should they reply promptly? They don't and as a result they fail in offering full customer service.
Gartner's latest Magic Quadrant on IaaS gives Amazon Web Services a clear lead over all the competition. But buyers should note some caveats.
At every trade show I attend, I run into companies that have b2b marketing resources - but not results. Why?