Paddy Power has betting shops in the high street, on your mobile phone, coming to your tablet and targeting your Facebook account - all in the name of a multi-channel strategy.
Business intelligence is anything but intelligent a lot of the time. This story examines the potential for using Google as the metaphor by which we infer what information is contextually relevant.
Jon's cheeky end-of-weekly on which articles hit (or didn’t) on diginomica and beyond - for the week ending August 39, 2013.
We're all being encouraged to lead healthier life styles but what if those could be tied to our work? What if business took an active role in promoting healthier lifestyles and tied that to topics like employee management and insurance? Wouldn't that be cool?
SAP has been undergoing a major design overhaul. Here's some illuminating quotes from SAP UI head Sam Yen and analysis on what I learned.
The evidence so far is that the NSA revelations are having no impact on the cloud application vendors. That runs entirely counter to earlier scare stories on this topic. So is all good? Read on to find out.
Oracle and Salesforce.com have come to a new understanding but as the cloud CRM firm lurches towards a $4bn a year run rate, could a similar state come with SAP?
Cloud advocates may see an inevitability to large enterprise SaaS adoption, but what does the data say?
Xero has upset some users of its Xero Personal version after announcing the service is to be shut down in 14 months' time. It's understandable yet the company has faced only modest uptake and crippling costs to support bank feeds, an essential component of that service's differentiation. It is the right move - here's why. It's also a commentary on the banking fraternity that makes for uncomfortable reading.
Gartner says the CMO is going to take on IT decision making powers, but Accenture's found that the marketers and the IT people aren't collaborating enough to make this work.
Edward Snowden also revealed the parlous state of the NSA's IT security regime. There are lessons to be learned by every large enterprise.
In a connected world, traditional advertising is taking a back seat to more contextual forms of 'in-digital' promotion that harness our smart devices and data footprints.
A new report from Forrester Research - Development Landscape: 2013 - paints an interesting picture of the role of developers, the corporate kingmakers who play a critical role in creating the engines that run the digital enterprises of today.