Salesforce is going after vertical markets. Enough to overtake SAP? I doubt it will happen anytime soon.
With 5TB of content and 40,000 employees, the tools manufacturer cannot help but move slowly as it begins to push collaboration to the cloud
While the enterprise media fusses on vendor minutia, vital conversations go unrecorded - or so Vinnie Mirchandani contends.
SAP wants to "unleash" its will on the CRM market (and Salesforce.com) - like Russell Crowe unleashing hell in Gladiator perhaps? - through its hybris acquisition. But clearly there are the implications for the ecommerce market and the likes of rivals such as NetSuite. The war in heaven is hotting up again.
At wireless technology giant Qualcomm, insiders are said to refer to NetSuite's cloud ERP system as 'the rapid platform', in contrast to the 'legacy platform' from Oracle that runs its core systems. Already deployed in peripheral business units, a larger role for NetSuite may now be on the cards.
Well - I got that wrong. Contrary to what I thought, the NetSuite SuiteWorld opening keynote and surrounding executive presentations did not center on retail. Instead, the company chose to walk us through the four big elements of the company's focus: the suite, customizations, omni-commerce and suite for industries.