Frito-Lay reaches 94% of US households, but didn't know much about how its customers behaved or wanted.
Dreamforce 2019 - Engie powers up data-centric global digital transformation to tackle the climate change crisis
Energy giant Engie has roots dating back to the 19th century, but it's 21st century planet-saving issues that are driving its global digital transformation program.
In a tie-up with Amazon, Salesforce brings telephony into Service Cloud, while looking to a future where customers use voice to get data into and out of CRM systems
Bluewolf's State of Salesforce report is out with more insights into the current adoption and usage trends in the Salesforce user community.
The UK-based non-profit has put Salesforce’s Interaction Studio to work on delivering relevant information to patients and their families at every stage of their cancer journeys.
Blockchain, blockchain everywhere, but it’s the wider humanitarian questions that demand real answers.
Digital Impact Week in London threw up some new global perspectives on an important new set of metrics.
The power of data analytics to deliver objective truth - two social good use case exemplars make the point
The power of data in helping to solve some of the world’s most intractable problems should not be underestimated. Here are two use case exemplars to illustrate the point.
The Westminster eForum on AI skills and research excellence finds that ethics should be core to a country’s ambitions. But what does that actually mean?
Workday's acquisition of Scout RFP shows it's serious about spend management but what's its strategy and how does that impact spend pureplay Coupa?
Starbucks and McDonald's latest manifestation of digital transformation leadership comes in the form of customer-centric AI initiatives.
Data and the allure of the enterprise wellness market drive Google's $2.1 billion Fitbit grab, but privacy concerns won't be healthy
Google wants to buy Fitbit, but is it a safe custodian of healthcare data from millions of consumers?