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What Davies Group has learned since becoming an early adopter of ServiceNow’s generative AI tool, Now Assist This article is sponsored by:

Davies Group has started using ServiceNow as an enterprise-wide operational platform and sees opportunity with generative AI. However, it has also exposed where it needs to improve to see the full benefits.

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Enterprise hits and misses - publishers pile into OpenAI lawsuit, B2B buyers defy vanity metrics, and return to office mandates are losing This article is sponsored by:

This week - return to office mandates are on shaky statistical ground, with top talent on the move. OpenAI (and Microsoft) get sued by eight publishers for copyright infringement, and B2B buyers can't be engaged with AI and vanity metrics alone. Somehow, Pokemon Wigletts made it into the whiffs.

Jazz musician playing the saxophone in the studio with joyful improvising. Close-up retro portrait © Master1305 - Shutterstock

B2B buyer engagement is a year-round endeavor - and AI isn't going to solve it This article is sponsored by:

B2B buyers have changed - but has sales and marketing kept up? I believe the answer is no - and an AI hail mary isn't going to fix this. There's a better way to engage informed buyers. For the first time, I pull content strategy, analyst/influencer relations and creative event design into one illustrated flow.

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