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Salesforce Connections - "No offense to crypto fans, but this is real." Salesforce customers react to generative AI news This article is sponsored by:

Salesforce Connections 2023 kicked off with the expected generative AI fanfare - including the launch of Commerce GPT and Marketing GPT. But where do customers stand? I hit the show floor and found out.

Salesforce Connections '23 - retail AI panel

Adobe Summit EMEA - with Firefly for enterprise and Express upgrade, Gen AI makes everyone a content creator This article is sponsored by:

At Adobe Summit EMEA today, a major update for the all-in-one Express content creation tool as Adobe builds in an enterprise edition of Firefly to bring generative AI image creation to every user.

David Wadhwani announces Adobe Express and Firefly for Enterprise at Adobe Summit EMEA 2023 by @philww

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Enterprise hits and misses - generative AI doesn't replace marketers, copywriters get a cost-cutting AI wake-up call, and software pricing must modernize This article is sponsored by:

This week - no, generative AI doesn't replace marketers, but as companies look to dump costs, copywriters are (rightly) concerned. Software pricing needs to change - but how? Your whiffs include AI-washing media shenanigans, and a loving farewell to Microsoft Cortana.


It's a bad time to buy software - here's why! This article is sponsored by:

The software market is changing and advanced technologies like AI/ML/LLMs are triggering a lot of vendor product roadmap, technology, security and other changes. But is this the time to buy application software? Is it okay to buy a module or two? Read on….

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