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Enterprise hits and misses - marketers grapple with generative AI, security is an identity problem, and OpenAI has an up and down week This article is sponsored by:

Marketers are bullish on generative AI, but is content "creation" the best use case? Security is an identity problem, with hackers exploiting trusted credentials. OpenAI notches a win via Apple (and Siri), but a new open letter keeps ethics on the front burner (for now). Your whiffs include a PR pretzel-twisting competition.

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Enterprise hits and misses - is Return to Office a leadership crisis? Cyber threat talk heats up as event season rolls on This article is sponsored by:

This week - is Return to Office part of a broader leadership crisis, or is it a passive-aggressive layoff tactic? Cybersecurity threats sharpen the security discussion, but as our event roundups show, AI is still the hype magnet. Plus: your weekly whiffs.

Financial pitfall, mistake or failure, risk management, businessman looking into deep hole of banking percentage sign pit © eamesBot - Shutterstock
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