Why generative AI is not a replacement for marketers...whatever the cost-conscious CEO might think! This article is sponsored by:
It's coming to steal away your jobs! Or is it? Why generative AI can help marketers, but not replace them.

It's coming to steal away your jobs! Or is it? Why generative AI can help marketers, but not replace them.
Pure Storage’s recent all-flash announcements are allowing it to pitch itself as a complete storage offering for its customers, which it believes will fuel future growth.
Ai everywhere - and that's a great opportunity for Salesforce, says CEO Marc Benioff.
Opportunity or heist - generative AI throws up an awful lot of, as yet, unanswered questions...
Levie highlighted during the earnings call that the recently announced Box AI will be used throughout the product to change the way businesses work with content.
ChatGPT may be the hot topic but AI has been embedded in enterprise technology for much longer. Samsara's Adam Warren digs into the value of AI in the logistics industry.
We catch up with the CEO of a promising company as it launches a new robot and a sophisticated AI control system
There are some broad implications for the future of the composable enterprise and for building more trustworthy AI.
Applying the latest AI technologies to skills mapping will make it easier for enterprises to find and retain the best talent and give employees more agency in honing their skills.
In a novel, design-led partnership, the two companies are bringing the benefits of programmatic labelling to computer vision.
This week - the generative AI customer service debate has arrived - with the sensational headlines to match. Let's parse. Enterprise AI risks and potentials are laid out, while our event analysis rolls on. Your whiffs include bad designs, and ChatGPT lawyers.
One AI could be your unique personal agent online, and another could protect you from AIs that would do you harm. But how smart are these ideas?
Workday has been delivering AI, including Large Language Models, for years, says Bhusri.
The world’s most valuable semiconductor company, NVIDIA, is seeing its AI investments reap rewards, as revenue prospects soar.
Generative AI might well change the way organizations deliver customer service and support, but it's important to think through how this might work in practice.
A Mosaic moment for the current generation of AI tech - and it's all anyone wanted to talk about.