Future of work

Business man lifting a cloud

CIO cloud disruptions - Sina Moatamed Q & A

Sina Moatamed has written a series of provocative posts on the cloudy enterprise, most recently The Office of the Cloud CIO. But what about the day-to-day predicaments of IT executives? And how does his visionary take clash with the real word uncertainties provoked by PRISM? There was only one way to find out.

carine

How to kill maverick spending

Killing off maverick spending is one of the much vaunted claims for spend management. When put in those terms the allure sounds obvious. But what do you do when you have no systems to manage spending? Check out how Storebrand did it, achieving 20 percent savings along the way.

hugh office

Hugh MacLeod - digital disrupter

I first met Hugh MacLeod sometime in 2005. At the time, he was one of an emerging crowd of blogerati rock stars that congregated around events like LeWeb, a cauldron of often edgy but always energizing ideas about the evolution of the social web. MacLeod's schtick was about creating cartoons on business cards.

Marketing and strategy

Where next for digital marketing?

Imagine a day when the standalone digital agencies of today are a thing of the past and everyone in the next generation of marketing is a digital native. That day isn't that far off according to European marketing high-fliers.