Digitizing the Arches - getting up close and personal with McDonald's customer loyalty ambitions This article is sponsored by:
McDonald's wants to be able to super-size its personalization capabilities. Here's how.
McDonald's wants to be able to super-size its personalization capabilities. Here's how.
How best can marketers get their heads around AI's impact? Get stuck in!
Time for a wake-up call!
It's been quite the year for Salesforce, but as it heads into its silver jubilee, the transformation effort is clearly paying off...
How one company ramped up its ABM strategic direction...
Creator marketing is a big deal - here's why!
The deal has yet to close, but CEO Rangan has drilled a little deeper into HubSpot's decision to acquire Clearbit.
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Constellation's Connected Enterprise event was bursting with AI debates. A shakeup in the event format surfaced divergent views - and brought an essential discussion to the forefront. Here's my boil down of the enterprise AI implications.
Never mind the hype, feel the practical reality! A contrary view to the currently accepted norm...
Last week's Netlify Compose conference saw the launch of a new platform designed to help enterprises manage their transition to a more agile, composable web architecture.
A guide to category design from Pablo Gonzalez, co-founder of the Category Thinkers Community.
The pet food supplier has implemented Emplifi Service Cloud and delivered a 97% match-rate for enquiries answered by AI-powered chatbot technology.